Table of Content

Consumer Appliances in Portugal
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Consumer Confidence Still Strong As Economic Recovery Continues
Innovation and Premiumisation Are New Key Drivers
Major Players Maintain Their Lead, But Competition Intensifies
Electronics and Appliance Specialist Retailers Losing Share To Affordable Grocery Retailers
Growth Depends on Added Value As Volume Sales Set To Slow
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Demand for Upgraded Models Offering Timesaving and Energy-efficiency
New Wave of Building Good for Built-in Dishwashers
Smaller Dishwashers Gain Greater Ground As Household Sizes Shrink
Competitive Landscape
Candy Continues Climbing and Presents Serious Competition
Dynamism in Dishwashers Crosses Most Channels
Connectivity Not Yet Convincing
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
More Building Means More Built-in
Modernisation Supports Replacement Purchases
Consumers Say No To Combination Washer Dryers
Competitive Landscape
Leading Brand Candy Benefits From High-profile Launch of Candy Bianca
Premiumisation Is Now the Main Differentiator
Whirlpool Remains Leading Company Thanks To Differentiated Brands at All Price Points
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 59 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 60 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Building Boom Continues To Boost Sales
Premiumisation Promotes Value Over Volume
the Kitchen Returns To the Heart of the Home
Competitive Landscape
Bshp Electrodom?sticos Lda Still in the Lead Thanks To Ongoing Innovation and Promotion
Competition Heats Up in the Kitchen Both From Established Players Such As Teka and New Entrant Hisense
Domestic Company Ant?nio Meireles Benefits From Strong Loyalty in Cookers
Category Data
Table 63 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 64 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 67 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 68 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 69 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 70 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 71 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 72 NBO Company Shares of Ovens: % Volume 2015-2019
Table 73 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 74 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Cookers: % Volume 2015-2019
Table 77 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Convenience Drives Performance As Upgrades Continue
Freestanding Microwaves Still Standing Firm, But Sales Start To Slow
Ready Meals Raise the Role of Microwaves
Competitive Landscape
Candy Is Now King, Thanks To Strong Marketing and Alluring Prices
Premiumisation Hits Mid-priced Segment
Internet Sales Grow Slowly But Surely Despite Preference for Store-based Retailing
Category Data
Table 84 Sales of Microwaves by Category: Volume 2014-2019
Table 85 Sales of Microwaves by Category: Value 2014-2019
Table 86 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 87 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 89 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 90 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 91 Distribution of Microwaves by Format: % Volume 2014-2019
Table 92 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 93 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Added Value Gains Added Influence
Capacity and Convenience Tops Consumers’ Cooling Needs
Premiumisation Is Prime Mover
Competitive Landscape
Whirlpool Portugal Lda Holds on at the Top Despite Growing Competition
Investment in Brand Image Pays Off for Candy
New Player Hisense Makes Its Mark
Category Data
Table 96 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 97 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 100 Sales of Freezers by Format: % Volume 2014-2019
Table 101 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 102 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 105 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 110 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
As Weather Conditions Return To Normal, Air Treatment Products Feels the Benefit
Construction and Refurbishment Continue To Drive Sales
No One Wants Higher Humidity
Competitive Landscape
Seb Portugal Eletrodom?sticos Stays Ahead Thanks To Strength in Cooling Fans
Daikin Leads Air Conditioners, While Ant?nio Meireles Enters
Internet Retailing Finally Takes Off
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 119 Sales of Air Treatment Products by Category: Value 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 125 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Food Processors Reaches Peak Following Years of Strong Growth
Stable Growth for Food Preparation Appliances As Cooking Is Democratised
High-end Products Prove Popular As Economy Grows
Competitive Landscape
Seb Portugal Electrodom?sticos Lda Benefits From Ubiquitous Presence
Private Label Pushes Competition
Sustainability and Innovation Matter More and More
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Hair Removal Appliances Suffers As Consumers Turn To Salons
Increasing Awareness of Personal Appearance Drives Growth
Innovation Takes Off in Oral Care Appliances
Competitive Landscape
Procter & Gamble Portugal SA Benefits From the Growth of Oral Care Appliances
Philips Portuguesa SA Stays Second Thanks To Strong Marketing Support
Electronics and Appliance Specialist Retailers Fail To Maximise Sales Opportunities
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 143 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 146 Sales of Body Shavers by Format: % Volume 2014-2019
Table 147 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 148 NBO Company Shares of Personal Care Appliances 2015-2019
Table 149 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Want Convenient Health Food
Small Cooking Appliances Subject To Wider Whims
Coffee Machines Faces New Challenges
Competitive Landscape
Delta Q Provides Solution To Pod Pollution
Personalisation Pushes Sales
Positive Performance for Private Label Thanks To Regular Promotions
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Longer Replacement Cycles Expected To Slow Growth
Consumers Still Stuck on Sticks
Robotic Vacuum Cleaners Gaining Strength, With Connectivity Set To Surge
Competitive Landscape
Candy Hoover Takes Top Spot and Continues To Innovate
Irobot Roomba Pressured by Competition
Bissel Does It All
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024