Table of Content

Retailing in China
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Social media commerce gains prominence amid the pandemic
The changing role of physical stores
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
6.18 Shopping Festival
11.11 Shopping Festival
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 27 Retailing GBO Company Shares: % Value 2016-2020
Table 28 Retailing GBN Brand Shares: % Value 2017-2020
Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Convenience stores are considered “life-sustaining” during the lockdown, but performances vary
Accelerated development of contactless operations during the pandemic
Forecourt retailers offer fresh food at the height of the pandemic
RECOVERY AND OPPORTUNITIES
Policy support and capital inflow fuel expansion prospects
Digital transformation fuels success plans
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Discounters struggles to gain a firm foothold in China
Aldi continues to expand its presence with new stores
RECOVERY AND OPPORTUNITIES
Private label offers a potential point of growth for discounters
Soon-to-expire food and drinks retailers set to gain popularity
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 82 Discounters GBO Company Shares: % Value 2016-2020
Table 83 Discounters GBN Brand Shares: % Value 2017-2020
Table 84 Discounters LBN Brand Shares: Outlets 2017-2020
Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Hypermarkets remain open to offer a one-stop shopping solution during the lockdown
Alibaba acquires controlling stake in Sun Art Retail Group to move its New Retail Strategy forward
RECOVERY AND OPPORTUNITIES
Players adding smaller size formats to their portfolios
Accelerated channel shift towards e-commerce amid the pandemic
Digitalisation a key success factor in a digital-first environment
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Supermarkets sees a sharp uptick in business due to stockpiling during the lockdown
The government exerts strict controls to halt price gouging and market manipulation
RECOVERY AND OPPORTUNITIES
Small format supermarkets expected to continue to gain popularity in high-tier cities
Fresh food a key differentiator as players look for a competitive edge
Digitalisation provides an avenue to success in grocery retailing
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 98 Supermarkets GBO Company Shares: % Value 2016-2020
Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Wet markets hit hard by association with the Coronavirus (COVID-19) outbreak
Community-based fresh food specialist QianDama expands rapidly through communities
RECOVERY AND OPPORTUNITIES
Wet market upgrades aim to overcome structural issues and improve health and safety perception
E-commerce giants set to empower independents
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19)’s impact on apparel and footwear retailers varies according to type
The pandemic accelerates the closure of physical stores
COVID-19 outbreak bolsters the importance of social media marketing
RECOVERY AND OPPORTUNITIES
Expansion of the digital channel continues to drive category trends
Redefining physical stores signals a new development direction
Outlet mall stores offer high value and inventory benefits
CHANNEL DATA
Table 108 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 110 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 111 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 112 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 114 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) has a different impact on various product types
Leading players leverage consumer loyalty to maintain their positions in the channel
Retailers and manufacturers embrace live streaming to reach consumers and drive a new sales avenue
RECOVERY AND OPPORTUNITIES
Integration of offline and e-commerce operations set to be developed further
Reimagining the physical store with immersive experiences leads offline trends
Leading players tap into the consumption potential in lower-tier cities
CHANNEL DATA
Table 116 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 118 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 119 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 120 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 122 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Varying performances among health and beauty retailers during Coronavirus (COVID-19) crisis
Omnichannel strategies increasingly to the fore
Mergers and acquisitions aim to optimise and integrate resources
RECOVERY AND OPPORTUNITIES
Chemists/pharmacies utilise O2O strategy to inspire growth opportunities
Optical goods stores set to adopt click-and-mortar business model gradually
Beauty specialist retailers to increase focus on consumer experience
CHANNEL DATA
Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 126 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 128 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 129 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home and garden specialist retailers is hit hard as Coronavirus (COVID-19) impacts housing construction and sales
Traditional home and garden specialists accelerate shift to digital channels and expand their digital presence
Low brand awareness sees Leroy Merlin exit store-based retailing in China
RECOVERY AND OPPORTUNITIES
Leading players recognise potential of one-stop shopping model
Growing use of 3D stores to enhance the purchasing experience
Leading players set to continue to invest in omnichannel strategies
CHANNEL DATA
Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 138 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 139 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 140 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 141 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 146 Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumer traffic and sales are greatly impacted by Coronavirus (COVID-19)
Beauty products lead recovery in department stores
Department stores accelerate and deepen digital transformation
RECOVERY AND OPPORTUNITIES
Store upgrades and consumer engagement spaces aim to drive consumer traffic
Private traffic and precision marketing offer dynamic new business strategies
Department stores eye duty free as potential growth drivers
CHANNEL DATA
Table 148 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 149 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 150 Department Stores GBO Company Shares: % Value 2016-2020
Table 151 Department Stores GBN Brand Shares: % Value 2017-2020
Table 152 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 153 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 154 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Variety stores hit hard by Coronavirus (COVID-19), but there are signs of quick recovery
The channel is diversifying as more players enter the fray
Social media marketing stimulates e-commerce sales to offset offline losses
RECOVERY AND OPPORTUNITIES
Omnichannel integration set to drive development in variety stores
Cobranding with IP licensors aims to capture key young consumer group
Innovative membership programmes offer way to stay ahead of the field
CHANNEL DATA
Table 156 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 157 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 158 Variety Stores GBO Company Shares: % Value 2016-2020
Table 159 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 160 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 161 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 162 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
China’s rapidly expanding middle class drives growth in warehouse clubs
The competitive landscape intensifies as players expand their operations
Offer of fresh food and ready-to-eat products surges during the pandemic
RECOVERY AND OPPORTUNITIES
Omnichannel strategy is a core development trend in warehouse clubs
Warehouse clubs increase emphasis on consumer loyalty through added-value tools and services
CHANNEL DATA
Table 164 Warehouse Clubs: Value Sales, Outlets and Selling Space 2015-2020
Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 166 Warehouse Clubs GBO Company Shares: % Value 2016-2020
Table 167 Warehouse Clubs GBN Brand Shares: % Value 2017-2020
Table 168 Warehouse Clubs LBN Brand Shares: Outlets 2017-2020
Table 169 Warehouse Clubs LBN Brand Shares: Selling Space 2017-2020
Table 170 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Direct selling is hit hard by government restrictions in the wake of Coronavirus (COVID-19)
Direct sellers turn to digitalisation to survive the pandemic
RECOVERY AND OPPORTUNITIES
Amway enjoys competitive advantages as a front-line player in the fight against COVID-19
Direct sellers look increasingly to virtual tools to overcome restrictions on physical demonstrations
CHANNEL DATA
Table 172 Direct Selling by Category: Value 2015-2020
Table 173 Direct Selling by Category: % Value Growth 2015-2020
Table 174 Direct Selling GBO Company Shares: % Value 2016-2020
Table 175 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 176 Direct Selling Forecasts by Category: Value 2020-2025
Table 177 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) limits homeshopping offer as pandemic hits logistics
Homeshopping used to push sales of agricultural goods from more remote areas
Homeshopping festivals to be key part of new recovery approaches
RECOVERY AND OPPORTUNITIES
Homeshopping actively embraces online channels and methods
Diversified payment methods improve homeshopping convenience
CHANNEL DATA
Table 178 Homeshopping by Category: Value 2015-2020
Table 179 Homeshopping by Category: % Value Growth 2015-2020
Table 180 Homeshopping GBO Company Shares: % Value 2016-2020
Table 181 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 182 Homeshopping Forecasts by Category: Value 2020-2025
Table 183 Homeshopping Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The pandemic increases vending application scenarios
Vending develops further in specific settings
Drug sales through vending offer strong growth opportunities
RECOVERY AND OPPORTUNITIES
Multiple payment methods support vending development
Operators and manufacturers share distribution capabilities
Innovative information services offer new uses for vending
CHANNEL DATA
Table 184 Vending by Category: Value 2015-2020
Table 185 Vending by Category: % Value Growth 2015-2020
Table 186 Vending GBO Company Shares: % Value 2016-2020
Table 187 Vending GBN Brand Shares: % Value 2017-2020
Table 188 Vending Forecasts by Category: Value 2020-2025
Table 189 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Coronavirus (COVID-19) drives consumers towards e-commerce
Foreign e-commerce continues to gain value share from domestic e-commerce
Alibaba invests in Farfetch to further develop luxury e-commerce in China
RECOVERY AND OPPORTUNITIES
Data-driven C2M model to drive e-commerce forward
Government policy aims to drive cross-border e-commerce
CHANNEL DATA
Table 190 E-Commerce by Channel and Category: Value 2015-2020
Table 191 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 192 E-Commerce GBO Company Shares: % Value 2016-2020
Table 193 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 194 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 195 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
M-commerce benefits from higher mobile device usage amid Coronavirus (COVID-19)
Douyin eyes development through e-commerce in China
RECOVERY AND OPPORTUNITIES
Live streaming emerges as a key growth driver
Growth of m-commerce being driven by social media apps
CHANNEL DATA
Table 196 Mobile E-Commerce: Value 2015-2020
Table 197 Mobile E-Commerce: % Value Growth 2015-2020
Table 198 Mobile E-Commerce Forecasts: Value 2020-2025
Table 199 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Food and drink e-commerce benefits from home seclusion amid Coronavirus (COVID-19) pandemic
Community group buying of fresh food gains popularity due to the pandemic
Pinduoduo ventures into grocery shopping online with Duoduo Maicai
RECOVERY AND OPPORTUNITIES
Buying fresh food online is increasingly accepted by older generations
Government to tighten regulation of community group buying platforms
CHANNEL DATA
Table 200 Food and Drink E-Commerce: Value 2015-2020
Table 201 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 202 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 203 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025