Table of Content

Direct Selling in Italy
Euromonitor International
March 2025

List Of Contents And Tables

DIRECT SELLING IN ITALY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Direct selling comes under pressure as consumers are forced to rationalise their spending
Yves Rocher investing in new technology to get ahead of the competition
Direct selling companies branching out into new channels
PROSPECTS AND OPPORTUNITIES
Digitalisation could be key to gaining share
Vorwerk eyeing further expansion opportunities
The growing focus on sustainability likely to impact direct selling
CHANNEL DATA
Table 1 Direct Selling by Product: Value 2019-2024
Table 2 Direct Selling by Product: % Value Growth 2019-2024
Table 3 Direct Selling GBO Company Shares: % Value 2020-2024
Table 4 Direct Selling GBN Brand Shares: % Value 2021-2024
Table 5 Direct Selling Forecasts by Product: Value 2024-2029
Table 6 Direct Selling Forecasts by Product: % Value Growth 2024-2029
RETAIL IN ITALY
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Sustainability concerns having a growing influence on the market
Retailers investing in digitalisation strategies
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School
MARKET DATA
Table 7 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 9 Sales in Retail Offline by Channel: Value 2019-2024
Table 10 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 11 Retail Offline Outlets by Channel: Units 2019-2024
Table 12 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 13 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 14 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 17 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 19 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 21 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 23 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 24 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 25 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 26 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 27 Retail GBO Company Shares: % Value 2020-2024
Table 28 Retail GBN Brand Shares: % Value 2021-2024
Table 29 Retail Offline GBO Company Shares: % Value 2020-2024
Table 30 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 31 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 32 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 33 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 34 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 35 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 37 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 38 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 39 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 40 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 42 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 43 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 44 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 45 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 46 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 47 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 48 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 50 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 51 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 52 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 53 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 54 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 56 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 58 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources