Table of Content

Retailing in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Alternatives to cash are growing in popularity
Social media is growing in importance for retailers
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type Before the COVID-19 Lockdown 2020
Summary 2 Standard Opening Hours by Channel Type During the COVID-19 Lockdown 2020
Summary 3 Standard Opening Hours by Channel Type After the COVID-19 Lockdown 2020
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2015-2020
Seasonality
Back to School
Eid al-Adha
Achoura
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 4 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 6 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 12 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 14 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 26 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 28 Retailing GBO Company Shares: % Value 2016-2020
Table 29 Retailing GBN Brand Shares: % Value 2017-2020
Table 30 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 31 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 33 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 36 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 43 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 44 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 4 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Lockdown temporarily reduces footfall, while economic shock weighs on discretionary spending
Consumers stay close to home
COVID-19 disruption results in a decline in new store openings
RECOVERY AND OPPORTUNITIES
Convenience stores will see slower growth in retail current value sales during 2020, as proximity will become less important to consumers
Competition will intensify, particularly from discounters
Convenience stores will proliferate in affluent suburbs
CHANNEL DATA
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 75 Convenience Stores GBO Company Shares: % Value 2016-2020
Table 76 Convenience Stores GBN Brand Shares: % Value 2017-2020
Table 77 Convenience Stores LBN Brand Shares: Outlets 2017-2020
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2017-2020
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 plays to the strengths of discounters
In spite of government pressure, BIM remains dominant
Label’Vie SA brings Carrefour?s discounter banner to Morocco
RECOVERY AND OPPORTUNITIES
Expansion will continue to drive strong growth in retail current value sales of discounters
Emphasis on private label will deepen
Will discounters continue to ignore e-commerce?
CHANNEL DATA
Table 81 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 83 Discounters GBO Company Shares: % Value 2016-2020
Table 84 Discounters GBN Brand Shares: % Value 2017-2020
Table 85 Discounters LBN Brand Shares: Outlets 2017-2020
Table 86 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased bulk buying drives surge in retail current value sales of hypermarkets
Strong presence of private label helps Marjane Holding SA and Label’Vie SA to continue to maintain their dominance
Pandemic drives omnichannel pivot
RECOVERY AND OPPORTUNITIES
Despite a reduction in bulk buying, economic recovery will fuel robust growth in retail current value sales
Expanding number of malls will provide a growth opportunity for hypermarkets
Omnichannel retail will grow in importance for hypermarkets
CHANNEL DATA
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 91 Hypermarkets GBO Company Shares: % Value 2016-2020
Table 92 Hypermarkets GBN Brand Shares: % Value 2017-2020
Table 93 Hypermarkets LBN Brand Shares: Outlets 2017-2020
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2017-2020
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Restrictions on souks boost the popularity of supermarkets
Aggressive expansion helps Carrefour Market cement its leadership
As from Aswak launches the country’s first “drive through” supermarket
RECOVERY AND OPPORTUNITIES
Growth in retail current value sales will slow but remain robust, as the post-pandemic economic recovery will make consumers less cautious
Recent entrants Aswak and Syst?me U will put more pressure on the incumbents
Independents will swell the ranks of supermarkets
CHANNEL DATA
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 99 Supermarkets GBO Company Shares: % Value 2016-2020
Table 100 Supermarkets GBN Brand Shares: % Value 2017-2020
Table 101 Supermarkets LBN Brand Shares: Outlets 2017-2020
Table 102 Supermarkets LBN Brand Shares: Selling Space 2017-2020
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions hit traditional grocery retailers particularly hard
Traditional grocery retailers continue to squeezed by the expansion of modern grocery retailers
E-commerce helps some traditional grocery retailers hold their ground
RECOVERY AND OPPORTUNITIES
Expanding modern grocery retailers will continue to squeeze their traditional counterparts
Shift to e-commerce will rachet up the pressure on traditional grocery retailers
Time-poor consumers will increasingly bypass traditional grocery retailers
CHANNEL DATA
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 108 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown undermines demand for apparel and footwear
With consumers stuck at home for an extended period, e-commerce grows in popularity
Stores located in malls fared particularly badly due to their large catchment areas
RECOVERY AND OPPORTUNITIES
With consumer confidence likely to be fragile for an extended period, the post-pandemic recovery will be sluggish
Omnichannel retail will grow in importance
Growing number of hypermarkets represents a competitive threat, as do sales of contraband clothing
CHANNEL DATA
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown restrictions and economic shock of pandemic weigh heavily on demand for electronics and appliances
Competitive threat of e-commerce increases during the pandemic
Le Comptoir de l’Electromenager’s flagship store helps it to maintain its leadership
RECOVERY AND OPPORTUNITIES
Post-pandemic recovery will be sluggish, as the economic shock of COVID-19 will linger
Consumers will become more comfortable with e-commerce, forcing electronics and appliance specialist retailers to follow them online
The growing number of hypermarkets in Morocco will pose a growing competitive threat
CHANNEL DATA
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 undermines retail current value sales of cosmetics, but demand for personal care and especially medications remains robust
The marketing party is over – at least for the moment
Independents continue to dominate, while chains appeal to more affluent consumers
RECOVERY AND OPPORTUNITIES
As life returns to normal, there will be a strong post-pandemic rebound – particularly for cosmetics
Urbanisation and Westernisation will help to underpin demand growth
With some brands now working directly with e-commerce marketplaces, more health and beauty specialist retailers will launch internet retail
CHANNEL DATA
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic leaves many consumers reluctant to make big-ticket purchases
IKEA opens its second Moroccan store, but it is a very different concept from the first
Kitea diversifies its store formats
RECOVERY AND OPPORTUNITIES
Lingering economic effect of pandemic means that recovery will be gradual
Omnichannel will grow in importance
Aggressive expansion strategy should help Kitea SA to reinforce its leadership
CHANNEL DATA
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020
Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020
Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025
Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 leads consumers to curb their discretionary spending
Department stores are being squeezed by hypermarkets and e-commerce
Most new department stores are located in shopping malls
RECOVERY AND OPPORTUNITIES
Lingering price sensitivity will mean a slow and partial post-pandemic recovery for department stores
New openings will be the main driver of growth in retail current value sales
Competitive pressure will intensify, particularly from e-commerce
CHANNEL DATA
Table 149 Department Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 150 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 151 Department Stores GBO Company Shares: % Value 2016-2020
Table 152 Department Stores GBN Brand Shares: % Value 2017-2020
Table 153 Department Stores LBN Brand Shares: Outlets 2017-2020
Table 154 Department Stores LBN Brand Shares: Selling Space 2017-2020
Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 156 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Affordability helps variety stores to limit pandemic damage
In spite of COVID-19, store numbers continue to grow during 2020
Miniso leverages franchising and influencers to expand rapidly
RECOVERY AND OPPORTUNITIES
Recovery will be gradual, as lingering economic effects of pandemic will weigh on demand
Staying on-trend will help variety stores stay on top
E-commerce marketplaces pose a growing competitive threat
CHANNEL DATA
Table 157 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020
Table 158 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 159 Variety Stores GBO Company Shares: % Value 2016-2020
Table 160 Variety Stores GBN Brand Shares: % Value 2017-2020
Table 161 Variety Stores LBN Brand Shares: Outlets 2017-2020
Table 162 Variety Stores LBN Brand Shares: Selling Space 2017-2020
Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 164 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
COVID-19 creates a barrier between direct sellers and their clients
Direct selling is being squeezed by increased competition from bricks-and-mortar retailer
Cosmetics and skin care continue to dominate direct selling
RECOVERY AND OPPORTUNITIES
Post-pandemic recovery will be sluggish, as physical stores continue to proliferate
The line between direct selling and e-commerce may begin to blur
Potential for growth in smaller urban centres
CHANNEL DATA
Table 165 Direct Selling by Category: Value 2015-2020
Table 166 Direct Selling by Category: % Value Growth 2015-2020
Table 167 Direct Selling GBO Company Shares: % Value 2016-2020
Table 168 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 169 Direct Selling Forecasts by Category: Value 2020-2025
Table 170 Direct Selling Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
KEY DATA FINDINGS
2020 IMPACT
Vending is particularly hard hit by lockdown measures
Gyms and co-working spaces were driving growth – at least until the pandemic struck
Leader Top Class Espresso launches a vending machine that offers seven coffee blends
RECOVERY AND OPPORTUNITIES
With international tourism set to remain subdued, retail current value sales will continue to decline during 2021
Popularity and ubiquity of coffee shops will continue to limit demand for vending machine coffee
Nestl? Maroc SA may become a growing presence in vending
CHANNEL DATA
Table 171 Vending by Category: Value 2015-2020
Table 172 Vending by Category: % Value Growth 2015-2020
Table 173 Vending GBO Company Shares: % Value 2016-2020
Table 174 Vending GBN Brand Shares: % Value 2017-2020
Table 175 Vending Forecasts by Category: Value 2020-2025
Table 176 Vending Forecasts by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives acceleration in e-commerce retail current value sales growth
Pandemic results in a stampede of retailers and brands adopting e-commerce
Leader Jumia Technologies AG sees a surge in demand during lockdown
RECOVERY AND OPPORTUNITIES
No end in sight for e-commerce boom, as consumers become increasingly comfortable shopping online
Jumia’s economies of scale will help it to maintain its leadership
E-commerce will become more accessible to craft producers and other small players
CHANNEL DATA
Table 177 E-Commerce by Channel and Category: Value 2015-2020
Table 178 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 179 E-Commerce GBO Company Shares: % Value 2016-2020
Table 180 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 181 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 182 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown turbocharges growth in mobile e-commerce
Increased smartphone ownership and faster and cheaper mobile internet help to drive growth
Two telecoms companies launch mobile money, making mobile e-commerce more accessible
RECOVERY AND OPPORTUNITIES
5G roll out will provide an additional boost to mobile e-commerce demand
Mobile money will grow in popularity
More retailers will launch their own apps
CHANNEL DATA
Table 183 Mobile E-Commerce: Value 2015-2020
Table 184 Mobile E-Commerce: % Value Growth 2015-2020
Table 185 Mobile E-Commerce Forecasts: Value 2020-2025
Table 186 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers shop online to stock up on essentials, while restaurants turn to delivery apps in growing numbers
Jumia Industries AG best positioned to exploit growth in food and drink e-commerce
Pandemic drives more grocery retail chains to launch their own apps
RECOVERY AND OPPORTUNITIES
Local consumers will become more comfortable shopping for food and drink online
Increased economies of scale will make delivery quicker and cheaper
On-demand delivery services will percolate down to smaller urban centres
CHANNEL DATA
Table 187 Food and Drink E-Commerce: Value 2015-2020
Table 188 Food and Drink E-Commerce: % Value Growth 2015-2020
Table 189 Food and Drink E-Commerce Forecasts: Value 2020-2025
Table 190 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025