Table of Content

Retailing in Latvia
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Self-service check-outs improve the shopping experience
Appreciated for the convenience they offer, large store formats, or hypermarkets, gain in popularity
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Seasonality
Ligo and Jani – midsummer days
Christmas and the New Year
Back to school
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 3 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 5 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 15 Retailing GBO Company Shares: % Value 2016-2020
Table 16 Retailing GBN Brand Shares: % Value 2017-2020
Table 17 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 18 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 20 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Pandemic accelerated the shift towards e-commerce
COVID-19 negatively affects convenience stores and forecourt retailers who seek alternative ways to shore up value sales
Maxima Latvija SIA leads, expanding its e-commerce and improving the store experience by means of AI solutions
RECOVERY AND OPPORTUNITIES
Technical advancement will benefit e-commerce, forming a threat to modern grocery retailers
Self-service check-outs will improve the shopping experience
Growth is set to slow down in line with slowing economic growth
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2015-2020
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2015-2020
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2015-2020
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2020-2025
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2020-2025
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2020-2025
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively affects traditional grocery retailers in 2020 as consumers prefer to shop at modern outlets for a one-stop shop
Permission to sell alcoholic drinks online supports traditional grocery retailers, a channel that remains dominated by alcoholic drinks specialists
Traditional grocery retailers maintain competitiveness by joining cooperative networks
RECOVERY AND OPPORTUNITIES
Growth in the traditional channel is threatened by modern grocery retailers and the booming e-commerce trade
Consumers favour traditional grocery retailers that focus on specialist items
As the eco-friendly trend grows, traditional retailers launch zero-waste outlets, appealing to environmentally aware consumers
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion and economic uncertainty negatively affect apparel and footwear specialist retailers
Shopping centres reassure consumers by obtaining a COVID-19 compliance certificate
Pepco expands rapidly in Latvia
RECOVERY AND OPPORTUNITIES
Recovery to pre-pandemic revenue levels anticipated by 2023
The omnichannel strategy sets players up for success over the forecast period
Apparel and footwear specialist retail expected to see more price-based competition
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for immune-boosting vitamins and supplements boosts value sales of chemists/pharmacies
Health and beauty specialist retailers turn to e-commerce to boost sales
Beauty specialist Dzintars exits, failing to adapt to a changing competitive environment
RECOVERY AND OPPORTUNITIES
Health and beauty specialist retailers set to see a return to constant growth as consumption patterns revert back to normal
Chemists/pharmacies anticipated to focus more on their e-commerce channel
Larger companies are set to gain in value share while small, independent retailers are likely to only survive if they focus on organic and natural offerings
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Decline in demand high-end products during pandemic negatively affects value sales of mixed retailers
Variety stores showed more resilience, benefiting from lower unit prices, attracting low-income consumers
Stockmann continues to lead department stores despite losing value share in 2020
RECOVERY AND OPPORTUNITIES
Recovery to pre-pandemic revenue levels anticipated by 2023
Department stores modernise to retain a consumer base, however shopping centres attract a growing number of consumers through their doors
E-commerce anticipated to continue to impact store-based retailing
CHANNEL DATA
Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 86 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 88 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 90 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 91 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 92 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 accelerated the shift towards e-commerce
Rise in grocery e-commerce strengthens as Rimi launches its e-commerce store in 2020
Cross-border shopping is increasing, as consumers use the international site to purchase apparel and footwear, electronics, home appliances and cosmetics
RECOVERY AND OPPORTUNITIES
E-commerce expected to record strong growth in Latvia, as the amount of regular internet users increases
E-commerce continues to be led by pure e-commerce players in 2020
New last-mile delivery options will support the growth of e-commerce going forward
CHANNEL DATA
Table 100 E-Commerce by Channel and Category: Value 2015-2020
Table 101 E-Commerce by Channel and Category: % Value Growth 2015-2020
Table 102 E-Commerce GBO Company Shares: % Value 2016-2020
Table 103 E-Commerce GBN Brand Shares: % Value 2017-2020
Table 104 Forecast E-Commerce by Channel and Category: Value 2020-2025
Table 105 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mobile e-commerce benefits from the strong development of e-commerce
Shoppers still prefer accessing e-commerce retailers from computers
Mobile e-commerce for food delivery services and restaurants gained popularity in 2020
RECOVERY AND OPPORTUNITIES
Mobile e-commerce is set to become a key part of a successful multi-channel strategy
Consumers in 2020 are still cautious of paying through a mobile phone, however, this is set to change over the forecast period
Mobile e-commerce is supported by consumers increasingly busy lifestyles, partnered with and new technology
CHANNEL DATA
Table 106 Mobile E-Commerce: Value 2015-2020
Table 107 Mobile E-Commerce: % Value Growth 2015-2020
Table 108 Mobile E-Commerce Forecasts: Value 2020-2025
Table 109 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Economic uncertainty negatively affects demand for beauty and personal care products
Beauty and personal care are the backbone of the industry, with sales boosted by the growing health and wellness trend
Avon Cosmetics SIA leads, benefiting from its well-known name and loyal consumers
RECOVERY AND OPPORTUNITIES
Direct sellers offer their own online channels to compete against the threat of e-commerce
As a lingering effect of the pandemic, demand for immune-boosting dietary supplements will support value sales
Rising unemployment rate will lead more Latvians to pursue a career in direct selling
CHANNEL DATA
Table 110 Direct Selling by Category: Value 2015-2020
Table 111 Direct Selling by Category: % Value Growth 2015-2020
Table 112 Direct Selling GBO Company Shares: % Value 2016-2020
Table 113 Direct Selling GBN Brand Shares: % Value 2017-2020
Table 114 Direct Selling Forecasts by Category: Value 2020-2025
Table 115 Direct Selling Forecasts by Category: % Value Growth 2020-2025