Table of Content

Consumer Health in China
Euromonitor International
October 2021

List Of Contents And Tables

CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Analgesics sees recovery due to lifting of the suspensions of retail sales seen during COVID-19
Systemic analgesics does not reach pre-crisis levels
Topical analgesics/anaesthetic rebounds as consumers resume daily activities
PROSPECTS AND OPPORTUNITIES
Centralised drug procurement expected to lower the price of paediatric analgesics
Higher price per transaction will propel value growth in topical analgesics/anaesthetic
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Enhanced awareness of self-protection against COVID-19 supresses demand
Paediatric cough, cold and allergy remedies sees recovery with children back in school
Polarised performance for combination products
PROSPECTS AND OPPORTUNITIES
Boom of O2O pharmacies may drag down retail prices
Decongestants and allergy remedies thrive due to a growing consumer base
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Changing eating habits slow the growth of digestive remedies
Consumers’ rising awareness of preventative health hampers growth of digestive remedies
Omeprazole switches from Rx to OTC
PROSPECTS AND OPPORTUNITIES
Rising consumer confidence in herbal/traditional products
Patients with digestive problems are getting younger
Hyperlocal delivery provides easy and fast access to digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dermatologicals shows resilience and sustains healthy growth
Haemorrhoid treatments bucks the trend during the pandemic
PROSPECTS AND OPPORTUNITIES
Hair loss treatments buoyed by e-commerce sales
Dermatologicals still dominated by non-herbal products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
SLEEP AIDS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing demand for sleep aids among Chinese consumers
Diversification of formats
Herbal/traditional products continue to lead, but dietary supplements are on the rise
PROSPECTS AND OPPORTUNITIES
E-commerce channel continues to gain share
Intensified competition from non-medical products
CATEGORY DATA
Table 36 Sales of Sleep Aids: Value 2016-2021
Table 37 Sales of Sleep Aids: % Value Growth 2016-2021
Table 38 NBO Company Shares of Sleep Aids: % Value 2017-2021
Table 39 LBN Brand Shares of Sleep Aids: % Value 2018-2021
Table 40 Forecast Sales of Sleep Aids: Value 2021-2026
Table 41 Forecast Sales of Sleep Aids: % Value Growth 2021-2026
EYE CARE IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extensive usage of electronic devices maintains growth in eye care
Joint efforts to raise eye heath awareness
E-commerce witnesses continuous dynamic growth
PROSPECTS AND OPPORTUNITIES
Products see an increasing level of segmentation
Eye care products for contact lens wearers gain attention
CATEGORY DATA
Table 42 Sales of Eye Care by Category: Value 2016-2021
Table 43 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Eye Care: % Value 2017-2021
Table 45 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 46 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased time spent outside the home in 2021 improves the growth of wound care
New formats attract attention
Yunnan Baiyao Group retains its lead
PROSPECTS AND OPPORTUNITIES
Ageing and increasing participation in vigorous activities expected to further boost demand
Continued shift towards e-commerce
CATEGORY DATA
Table 48 Sales of Wound Care by Category: Value 2016-2021
Table 49 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Wound Care: % Value 2017-2021
Table 51 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 52 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 53 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Vitamins sees sustained demand post-COVID-19
Innovation in formats helps to reach a broader consumer base
Growing opportunities due to the rise of e-commerce
PROSPECTS AND OPPORTUNITIES
Single vitamins set to outperform multivitamins
Vitamins with a beauty positioning to gain traction
More market entrants will increase the competition
CATEGORY DATA
Table 54 Sales of Vitamins by Category: Value 2016-2021
Table 55 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 56 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 57 NBO Company Shares of Vitamins: % Value 2017-2021
Table 58 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 59 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 60 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising awareness of healthy living continues to drive sales of immunity-related products
E-commerce continues to deepen its penetration
Innovative formats gain popularity among consumers
PROSPECTS AND OPPORTUNITIES
Beauty-positioned dietary supplements on the rise
Herbal/traditional products gain traction
Personalisation set to increase
CATEGORY DATA
Table 61 Sales of Dietary Supplements by Category: Value 2016-2021
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 63 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 64 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Weight management sees a slowdown in 2021, after explosive growth in 2020
Weight loss supplements sustains healthy growth momentum
Meal replacement sees a slowdown in growth after a boom during COVID-19
PROSPECTS AND OPPORTUNITIES
Further penetration of the offline channel in an online-dominant category
Direct selling players are being challenged in weight management
CATEGORY DATA
Table 68 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 69 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 71 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 72 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising awareness of health and fitness lead to growth of sports nutrition
Sports protein still the largest category, but non-protein gaining growth momentum
Digital channels still dominate
PROSPECTS AND OPPORTUNITIES
Enlarging consumer base of lifestyle users
Convenience formats continue to attract attraction
Dynamic competitive landscape
CATEGORY DATA
Table 74 Sales of Sports Nutrition by Category: Value 2016-2021
Table 75 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 77 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 78 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 79 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 increases consumers’ preference for herbal/traditional CCA products
Herbal/traditional products gain traction as consumers look for holistic health
Edible bird nest products perform well due to the rise of wellness beauty
PROSPECTS AND OPPORTUNITIES
Growing demand from the younger generation
Online marketplace has huge potential for growth
CATEGORY DATA
Table 80 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 81 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 82 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 83 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 84 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 85 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN CHINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Paediatric health supplements continue to see healthy growth
Biostime maintains its leading position in paediatric consumer health
Paediatric OTC products crippled by pandemic but on course for steady recovery
PROSPECTS AND OPPORTUNITIES
Online penetration deepening
Policy favouring the growth of paediatric OTC products
CATEGORY DATA
Table 86 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 87 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 88 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026