Table of Content

Luxury Goods in Romania
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Number of Positive Factors Influences Performance of Luxury Goods in Romania
Counterfeiting Is A Major Barrier To Stronger Growth Potential for Luxury Goods
High Fragmentation for Personal Luxury Creates Intense Competitive Landscape With High Fluidity
Poor Infrastructure of Bucharest’s Shopping Streets Encourages Purchases Abroad and the Emergence of Internet Retailing
Mixed Performance for Luxury Goods Over the Forecast Period
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Positive Factors Support Ongoing Demand for Designer Apparel and Footwear
Internet Retailing Gradually Gaining Ground, Offering Convenience and the Chance To Find Competitive Prices
Extensive Counterfeiting Is Barrier To Stronger Sales and Trust in Designer Apparel and Footwear in Romania
Competitive Landscape
High Fragmentation Leads To Intense Competition Amongst Leading Brands
Luxury Brands Offered by Local Designers, Find More Lucrative Market Abroad
Made-to-measure Services Can Offer Competition To Men’s Designer Apparel
Category Data
Table 10 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 11 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 13 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 14 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 15 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 16 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Headlines
Prospects
Rise in Domestic Tourism Supports Spending on Luxury Hotels Compared To Foreign Visitors
Business Demand in Bucharest Drives Growth Through Luxury Hotels
Expansion Outside of Bucharest Could Offer Potential To Attract Both Leisure and Business Travellers
Competitive Landscape
Wide Range of Luxury Services Supports Jw Marriott’s Ongoing Dominance
Further Competition Will Place Pressure on Existing Brands To Maintain High Standards
Lack of Standalone Luxury Foodservice Outlets Means Fine Dining Within Luxury Hotels Remains Important Element of Premium Experience
Category Data
Table 17 Sales of Experiential Luxury by Category: Value 2014-2019
Table 18 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 20 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 21 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 22 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Business and Domestic Tourism Remain Strong Contributors To Sales Through Luxury Hotels But Increasing Inbound Arrivals Should Offer Support Moving Forward
Romanian Luxury Hotels Must Keep Abreast of Technological Advances and Developments Experienced by Consumers in Other Countries
Upscale and Luxury Hotels Likely To Expand Over Forecast Period
Competitive Landscape
Jw Marriott Retains Domination of Luxury Hotels With Share Loss To Intercontinental
Long Awaited Opening of Corinthia Grand Hotel Du Boulevard Expected for 2020
Radisson Blu Looking To Expand Into the Provinces
Category Data
Table 23 Sales in Luxury Hotels: Value 2014-2019
Table 24 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 25 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 26 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 27 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 28 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 29 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Headlines
Prospects
Category Continues To Evolve With Greater Exposure To Various Fine Wines and Luxury Spirits Supporting Positive Demand
General Increase in Disposable Incomes Due To Positive Economy and Offer of More Affordable Luxury Supports Fine Wines Or Luxury Spirits As Appropriate Gift
Greater Education Amongst Both Professionals and Consumers Will Help Support Development of Category
Competitive Landscape
Highly Fragmented Competitive Landscape Comprising Both Local and Global Brands
Local Brands Appreciated for Artisanal Production and Long History
Finestore.ro Supports Increasing Sales Through Emerging Channel of Internet Retailing
Category Data
Table 30 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 31 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 33 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 34 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 35 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 36 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Headlines
Prospects
Improving Demand for Luxury Cars Supported by Rising Number of Hnwi
Aspirational Consumers Support Demand for Premium Cars, Although Upper-tier Luxury Models Experience Slowdown Towards End of the Year
Marginal Decline Predicted With Increasing Interest in Second-hand Luxury Models
Competitive Landscape
Convincing Leadership for Mercedes-benz Despite Some Loss of Share and Sales
Leading Brands Most Coveted Within Second-hand Market
Nascent Segment of Luxury Electric Cars Could See Stronger Growth With Government Support
Category Data
Table 37 Sales of Premium and Luxury Cars: Value 2014-2019
Table 38 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 39 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 40 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 41 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 42 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Headlines
Prospects
Stable Demand Amongst Most Personal Luxury Categories, Supported by Both Affluent Consumers and the Aspirational Middle Class
Millennials and Inbound Tourists Are Important Consumer Groups for Personal Luxury
Women Are Major Consumers of Personal Luxury That Is Linked To Their Appearance, While Men Want To Display Their Status Through Traditional Luxury Goods
Competitive Landscape
Major Movement Amongst the Ranks of Highly Fragmented Competitive Landscape, But Stronger Sales Potential Marred by Counterfeiting
Affluent Consumers Appreciate Convenience and Pleasant Shopping Experience
Niche Channel of Internet Retailing Records Another Year of Double-digit Value Growth
Category Data
Table 43 Sales of Personal Luxury by Category: Value 2014-2019
Table 44 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 46 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 47 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 48 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 49 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Luxury Eyewear Offers Affordable Luxury and Chance To Express One’s Individuality and Style
Luxury Spectacles Offers Style and Practicality But Competition From Outside of the Category Poses Barrier To Stronger Growth
Slowing Demand for Luxury Eyewear As Well-travelled Romanians Willing To Purchase Abroad Whilst on Holiday
Competitive Landscape
Change of Leadership for Luxury Eyewear Due To Intensifying Competition
O51 Launches New Optical Goods Store With Tagline "image Matters"
Luxury Eyewear Brands Must Ensure They Offer the Latest Innovative Designs and Global Trends To Support Domestic Sales
Category Data
Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Headlines
Prospects
Stable Demand for Larger Category of Luxury Fine Jewellery, While Luxury Costume Jewellery Offers Greater Affordability To Aspirational Consumers
State Mark Aims To Address Need To Combat Tax Evasion and Counterfeiting
Women Increasingly Purchasing for Themselves
Competitive Landscape
High Fragmentation But Specialist Cartier Retains Leadership
Affluent Consumers Increasingly Demand Customisation and Personalisation Allowing Them To Reflect Their Status and Personal Style Through Unique Pieces of Jewellery
Local Fine Jeweller Teilor Improves Sales by Offering Tailor-made Service and Network Expansion
Category Data
Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
Stable Demand for Luxury Leather Goods Driven by Women
Counterfeits Pose Major Threat To Stronger Development of Luxury Leather Goods
Despite Concerns Over Authenticity, Internet Retailing Continues To Record Strong Value Growth
Competitive Landscape
Further Consolidation Within Luxury Leather Bags, With Gucci Recording Impressive Performance
Reducing Its Distribution Network in Romania, Michael Kors May Struggle To Maintain Its Strong Share Gain Over the Forecast Period
Category Data
Table 64 Sales of Luxury Leather Goods: Value 2014-2019
Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Slowing Demand for Luxury Timepieces With Growing Interest in Pre-owned Models
Smartwatches Poses Marginal Threat To Sales of Luxury Timepieces But Wealthiest Consumers May Invest in Both
Struggling Brands Likely To Take Omnichannel Approach To Sales To Expand Consumer Reach
Competitive Landscape
Some Consolidation for Two Leading Players
Younger Generation Visit Boutique Watches for Pre-owned Luxury Timepieces
Hybrid Offers Interesting Features From Both Luxury Timepieces and Smartwatches
Category Data
Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Declining Demand, With Only Most Affluent Consumers Likely To Continue To Invest Luxury Writing Instruments
Personalisation and Corporate Gifting Likely To Remain Niche Positive Area
Marginal Share Gain for Internet Retailing, Offering An Expansive Range of Products
Competitive Landscape
Montblanc Experiences Recovery To Consolidate Leadership
Italian Brand Visconti Posts Impressive Growth Due To Wide Range of Luxury Pens
Expansion Into Other Luxury Goods Is Popular Strategy for Leading Brands Due To General Waning Interest in the Category
Category Data
Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Headlines
Prospects
Strong Performance Growing From Low Sales Base, Dominated by Super Premium Fragrances
Polarising Trends Within Smaller Categories
Omnichannel Approach Increasingly Taken by Brands and Beauty Specialist Retailers
Competitive Landscape
Further Consolidation Within Intense Competitive Landscape
L’Or?al Romania Makes Gains and Launches High-end Fragrance Store in Bucharest
Baneasa Shopping City Attracts Increasing Number of Super Premium and Luxury Brand Names Due To Future Growth Potential
Category Data
Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024