Table of Content

Consumer Appliances in the Philippines
Euromonitor International
February 2023

List Of Contents And Tables

CONSUMER APPLIANCES IN THE PHILIPPINES
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for higher capacity refrigerators help boost demand for local brands
Further focus on power ratings as consumers look to reduce energy usage
AI, customisation and bespoke features to target the premium market
PROSPECTS AND OPPORTUNITIES
Aspirational purchases to influence future growth of refrigeration appliances
Energy efficiency will remain a key factor driving purchasing decisions
Retail e-commerce to gain further penetration, as consumers rely on online reviews
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
HOME LAUNDRY APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further growth for automatic washing machines as consumers search for more convenient formats
Demand for more energy-efficient home laundry appliances in 2022
New launch compatible with Filipino laundry habits
PROSPECTS AND OPPORTUNITIES
Despite waning threat of pandemic and popularity of laundromats, demand for home laundry appliances is set to further grow
Further consumer education will drive premiumisation over forecast period
Energy efficiency will remain a key factor in purchasing decisions
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
DISHWASHERS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further dynamic growth for dishwashers in 2022, driven by built-in format
Table-top dishwashers offer affordability and space-saving solution
Focus on low introductory price to gain consumers? attention
PROSPECTS AND OPPORTUNITIES
Economy options expected to support further demand for smaller formats but full size and built-in dishwashers will prevail
Greater education on benefits of dishwashers will encourage future purchases
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2017-2022
Table 70 Sales of Dishwashers by Category: Value 2017-2022
Table 71 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 72 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 73 Sales of Dishwashers by Format: % Volume 2017-2022
Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 75 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 76 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 77 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 78 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 79 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027
LARGE COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Subdued performance by cookers but more affordable options are emerging
Associated costs and lack of space limit greater demand for range cookers, while ovens remains a niche in the Philippines
Importance of interior kitchen design in decision making
PROSPECTS AND OPPORTUNITIES
Affordability will remain a major factor in future sales
Competition from smaller consumer appliances
Retail e-commerce to remain as viable distribution channel for large cooking appliances
CATEGORY DATA
Table 82 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 83 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 84 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 86 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 87 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 88 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 89 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 90 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 91 NBO Company Shares of Ovens: % Volume 2018-2022
Table 92 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 93 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 94 NBO Company Shares of Cookers: % Volume 2018-2022
Table 95 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 96 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 97 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 98 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 99 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 100 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
MICROWAVES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Microwaves a key appliance for consumers who demand convenience
Increasing demand for multifunctionality
Samsung focuses on new BESPOKE launch
PROSPECTS AND OPPORTUNITIES
All-in-one, smart functionality, and energy efficiency to help push demand
Further growth likely for retail e-commerce sales
Affordable models to remain in demand
CATEGORY DATA
Table 102 Sales of Microwaves by Category: Volume 2017-2022
Table 103 Sales of Microwaves by Category: Value 2017-2022
Table 104 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 105 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 106 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 107 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 108 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 109 Distribution of Microwaves by Format: % Volume 2017-2022
Table 110 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 111 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 112 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 113 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
FOOD PREPARATION APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for perceived non-essential blenders continues to decline
Juice extractors and food processors are most dynamic performers in 2022
Consumers focus more on upgrading cooking appliances rather than those specifically for food preparation
PROSPECTS AND OPPORTUNITIES
Heavy discounts, bundling, and free products to help stimulate demand
Players will continue to utilise retail e-commerce and social media presence to stimulate demand and educate consumers
CATEGORY DATA
Table 114 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 115 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 116 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 118 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 119 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 120 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 121 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 122 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 123 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027
SMALL COOKING APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for small cooking appliances grows due to ongoing healthy cooking trend
Freestanding hobs a staple appliance for many Filipinos
Coffee machines retains popularity across the category
PROSPECTS AND OPPORTUNITIES
Further blurring of categories with multi-cooker functions
Retail e-commerce to continue providing options for different income segments
Possible competition from multifunctional microwaves
CATEGORY DATA
Table 125 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 126 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 127 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 129 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 130 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 131 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 132 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 133 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 134 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 135 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027
VACUUM CLEANERS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heightened hygiene awareness contributes to further growth
Desire for automation increases demand for robotic vacuum cleaners
Affordable pricing continues to drive online purchases
PROSPECTS AND OPPORTUNITIES
Aspirational purchases to support growth of premium products
Increasing adoption of smart household appliances to complement busy lifestyles
Retail e-commerce set to further penetrate vacuum cleaners in the coming years
CATEGORY DATA
Table 137 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 138 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 139 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 141 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 142 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 143 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 144 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 145 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 146 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 147 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
PERSONAL CARE APPLIANCES IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return of face-to-face environment pushes personal grooming
Upgrading to personal care appliances with technological advancements
Dynamic volume growth of electric toothbrush units driven by further price drops
PROSPECTS AND OPPORTUNITIES
Increasing education on hygiene and personal grooming to drive up further demand for personal care appliances in the coming years
Affordability may limit movement within male-specific personal care appliances
Utilising retail e-commerce to boost sales
CATEGORY DATA
Table 149 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 150 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 151 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 152 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 153 Sales of Body Shavers by Format: % Volume 2017-2022
Table 154 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 155 NBO Company Shares of Personal Care Appliances 2018-2022
Table 156 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 157 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 158 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 159 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 160 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
AIR TREATMENT PRODUCTS IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air purifiers shift marketing message towards health concerns about indoor air quality
Energy rating remains key for air treatment products, especially air conditioners
Innovation in air conditioners focuses on air purification and smart functions
PROSPECTS AND OPPORTUNITIES
Energy ratings will continue to influence purchasing decisions for air treatment products
Reliance on reviews and social media networks for additional product knowledge
High costs and competition to hinder stronger penetration of air purifiers
CATEGORY DATA
Table 162 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 163 Sales of Air Treatment Products by Category: Value 2017-2022
Table 164 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 165 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 166 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 167 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 168 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 169 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 170 Production of Air Conditioners: Total Volume 2017-2022
Table 171 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 172 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027