Table of Content

Luxury Goods in Poland
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Luxury Goods Continues To Be Supported by Rising Affluence Amongst Higher Number of Poles
the Displaying of One’s Social Status and the Desire for Luxury Experiences Are Two Notable Trends That Drive Sales of Luxury Goods in Poland
Global Brands Dominate Luxury Goods, Appreciated for Their Long-standing Reputations and Heritage
Brands Begin To Take More of An Omni-channel Approach To Sales
Despite Slowdown in Current Value Growth for Forecast Period Influenced by Premium and Luxury Cars, More Affordable Luxury Goods Will Record Stronger Performances
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Wealth Leads To Desire for Luxury Experience
Personal Attention in High-end Boutiques Adds To Entire Experience When Purchasing Luxury Goods
Increasing Tourism Leads To Demand for Certain Quality Standards
Competitive Landscape
Renovation and New Openings Likely Over Forecast Period To Cater To Increasing Demand for Luxury Hotels
Fine Dining Experience Likely To Develop Further Within Luxury Hotels
Wellness Tourism Leads To Expansion of Luxury Resorts Outside of the Cities
Category Data
Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Demand for Luxury Hotels To Increase, Encouraging Higher Numbers of Outlets Over the Forecast Period
Healthy Growth in Tourist Numbers Helps To Support Higher Current Value Sales
Varying Demands of Different Demographics Regarding Luxury Hotel Experience
Competitive Landscape
Consolidated Landscape But Upgrading and Rebranding Could Offer Potential for Further Competition
Smaller Cities Can Also Attract Big Names Within Luxury Hotels
Radisson Hotel Group Collaboration Will Lead To Expansion in Polish Resorts
Category Data
Table 16 Sales in Luxury Hotels: Value 2014-2019
Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Headlines
Prospects
Increasing Affluence and Interest in Global Trends Supports Stable Demand for Fine Wines/champagne and Spirits
Luxury Whiskies Retains Dominance As Premium Drink in Poland
Millennials Expand Target Audience, Increasingly Focusing on Quality Over Quantity
Competitive Landscape
Wyborowa’s Leadership Supported by Wide Product Portfolio, Driven by Luxury Whiskies
Cedc International Hopes To Improve Performance by Expanding Its Product Offer
Consumers Appreciate Specialist Advice, But Internet Retailing Continues To Record Strong Performance
Category Data
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Headlines
Prospects
Premium and Luxury Cars Target Different Consumer Groups
Luxury Suvs and Crossovers Gaining in Popularity for Practicality
Further Slowdown Expected Over Forecast Period, With Category Impacted by Regulatory Changes
Competitive Landscape
Further Consolidation Amongst Leading Premium Brands
High Value Growth for Prestigious Brands, But Suv Models Gaining in Popularity
Declining Sales for Tesla, But Brand May Receive A Boost Following Planned Logistical Improvements
Category Data
Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Headlines
Prospects
Personal Luxury’s Growth Driven by Expanding Consumer Base, Supported by Positive Economy and Disposable Incomes
Strong Brand Heritage Is Important To Many Consumers of Personal Luxury
Stronger Growth Predicted for Personal Luxury Driven by Ongoing Development of Luxury Brands in the Country
Competitive Landscape
Personal Luxury Remains Highly Fragmented, Led by Kering and Its Diverse Portfolio
Growing Demand for Personal Luxury in Poland Is Gradually Encouraging Brands To Invest in Their Own Stores in the Country
Consistent Share Gain for Internet Retailing As Brands Increasingly Take Omnichannel Approach To Sales
Category Data
Table 36 Sales of Personal Luxury by Category: Value 2014-2019
Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Strengthening Performance Supported by Increasing Disposable Incomes and Aspirational Consumers
Luxury Brands Increasingly Understand Importance of Investing in Poland Due To Strong Growth Potential of the Market
Millennials Drive Demand for More Unique Or Smaller Luxury Brands
Competitive Landscape
Pvh Corp Gains Leadership in Highly Fragmented and Competitive Landscape
Due To Small Size of Category, Most Luxury Brands Still Rely on A Presence Through Boutiques Within Luxury Department Stores
Potential of Category in Poland Likely To Lead To Higher Number of Brands Being Launched
Category Data
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Demand for Luxury Eyewear, Purchased by Both Affluent and Aspirational Consumers for Style and Status
Luxury Sun Glasses Continues To Gain in Popularity With Consumers Highly Influenced by Global Fashion Trends
Variety of Trends To Influence Stronger Demand for Luxury Eyewear Over Forecast Period
Competitive Landscape
Highly Competitive Landscape for Luxury Eyewear, With Small Players Holding Largest Combined Value Share
Differing Preferences Amongst the Genders
Wide Use of Marketing for Luxury Eyewear
Category Data
Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Headlines
Prospects
Consistently Strong Growth for Luxury Jewellery, Supported by Expanding Target Audience
Women Continue To Dominate in Terms of Demand
Younger Consumers Look To Affordable Luxury Jewellery To Distinguish Themselves From Their Peers
Competitive Landscape
Highly Fragmented Environment, Led by Established Global Brands
Multi-brand Chains Offer Wide Selection While Local Retailers Attempt To Compete With Their Own Collections
Brand Heritage Important Strategy Used To Attract Consumers
Category Data
Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
Declining Unit Prices Drives Stronger Volume Demand in 2019
Luxury Travel Goods Remains Strongly-performing Niche Driven by Well-travelled Affluent Poles
Further Strong Growth Predicted Over Forecast Period Supported by Increasing Affluence and Desire To Own Prestigious Global Brands
Competitive Landscape
Fragmented Competitive Landscape Led by Well-known Global Brands
Herm?s Opens First Branded Boutique in Warsaw
Poles Prefer To Visit Store-based Outlets To Feel Luxury Leather Goods, But Internet Retailing Continues To Gain Share
Category Data
Table 64 Sales of Luxury Leather Goods: Value 2014-2019
Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Rising Demand for Timepieces, Supporting Demand for Both Mass and Luxury Models
Men’s Luxury Timepieces Continues To Dominate Sales Supported by Perception of Status and Success, Especially in the Business Environment
Younger Men Offer Emerging Consumer Group
Competitive Landscape
Fragmented Competitive Landscape Lead by Prestigious Global Brands
Improving Sales for Rolex Supported by Greater Visibility Through Exclusive Outlets
Smaller Polish Brand Hopes To Attract Consumers Through the Use of Social Media and Highlighting Its Heritage
Category Data
Table 71 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 75 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Headlines
Prospects
Strong Growth for Niche, Driven by Desire To Own Exclusive and Prestigious Fountain Pens
Expensive Limited Editions Attract Serious Collectors
Brand Heritage and Craftmanship Important Purchasing Criteria for Consumers of Luxury Fountain Pens
Competitive Landscape
Montblanc Retains Convincing Leadership But Comes Under Pressure From Increasing Number of Smaller Brands Entering the Category
Limited Editions Attract Affluent Collectors But Availability Is Brief
Category Too Small To Justify Own Stores for Many Brands, While Internet Retailing Gains Ground, Acting As Showcase for Full Range of Products
Category Data
Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Headlines
Prospects
Super Premium Skin Care Continues To Record Most Dynamic Performance
Super Premium Fragrances Holds Highest Value Share, Appealing To Both Genders
Local Consumers Appreciate the Purchasing Experience and Personal Attention When Choosing Super Premium Beauty and Personal Care
Competitive Landscape
Leading Brands Lose Ground To New Entries in Fragmented Competitive Landscape
Despite Dominance of Health and Beauty Specialist Retailers, Internet Retailing Continues To Rapidly Gain Share
Strong Performance for L’Or?al Polska Despite Uncertainty Over Its Colour Cosmetics Brand in Poland
Category Data
Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024