Table of Content

Vacuum Cleaners in Turkey
Euromonitor International
December 2022

List Of Contents And Tables

VACUUM CLEANERS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales boom in 2022, driven by astonishing popularity and performance of stick vacuum cleaners
Robotic vacuum cleaners lose their novelty value and fall into negative growth from their triple-figures sales spikes
Advertising methods switch to target men as well as women
PROSPECTS AND OPPORTUNITIES
Sales will continue to be driven by stick vacuum cleaners
Local companies will maintain their top places, thanks to ongoing investments into innovation
E-commerce and discounters will continue to appeal strongly over the forecast period
CATEGORY DATA
Table 1 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 2 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 3 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 4 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 5 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 7 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 8 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 9 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 10 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 11 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances sales stagnate in 2022
Average unit prices skyrocket due to a myriad of challenges
Domestic players maintain their strong places thanks to high levels of consumer trust, wide distribution, and affordable prices
E-commerce sees ongoing growth, with discounters are set to benefit
Consumer appliances is expected to demonstrate a positive growth by 2027
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 15 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 16 Sales of Consumer Appliances by Category: Value 2017-2022
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 23 Sales of Small Appliances by Category: Volume 2017-2022
Table 24 Sales of Small Appliances by Category: Value 2017-2022
Table 25 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 26 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 28 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 29 NBO Company Shares of Small Appliances: % Volume2018-2022
Table 30 LBN Brand Shares of Small Appliances: % Volume2019-2022
Table 31 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 32 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 41 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources