Table of Content

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Snack bars have convenient and healthy image but will be hindered by high prices in 2020, while wafers will see strong current retail value growth
Mondelez will continue to lead sweet biscuits, snack bars and fruit snacks in 2020
Stock Pralim Maroc will maintain second rank in 2020, trying to close the gap with Mondelez with large investments and new product launches
RECOVERY AND OPPORTUNITIES
International players’ financial strength will put them in prime position into the forecast period, as smaller players will face squeezed margins
Organic biscuits expected to see growth into the forecast period, thanks to healthy lifestyle trend
Offerings of small packet sizes likely to increase in the forecast period, as a healthier and lower cost option
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2015-2020
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2015-2020
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2020
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2016-2020
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2017-2020
Table 9 NBO Company Shares of Snack Bars: % Value 2016-2020
Table 10 LBN Brand Shares of Snack Bars: % Value 2017-2020
Table 11 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2015-2020
Table 12 Distribution of Sweet Biscuits by Format: % Value 2015-2020
Table 13 Distribution of Snack Bars by Format: % Value 2015-2020
Table 14 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 15 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 16 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025