Table of Content

Rice, Pasta and Noodles in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Rice, pasta and noodles see growth thanks to their convenience and profile as cooking staples
Increasing consumer preference for Asian cuisine sees rice record strongest growth in 2020
Damandis SA retains leadership of rice, pasta and noodles in 2020 thanks to price and availability
RECOVERY AND OPPORTUNITIES
Noodles will remain far less popular with Moroccans than rice and pasta over the forecast period
Mundiriz and Tria will maintain strong rankings but see stiff competition from international players and new entrants
Health trend will lead to greater competition among players and rising sales in rice and pasta
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 8 NBO Company Shares of Rice: % Value 2016-2020
Table 9 LBN Brand Shares of Rice: % Value 2017-2020
Table 10 NBO Company Shares of Pasta: % Value 2016-2020
Table 11 LBN Brand Shares of Pasta: % Value 2017-2020
Table 12 NBO Company Shares of Noodles: % Value 2016-2020
Table 13 LBN Brand Shares of Noodles: % Value 2017-2020
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 15 Distribution of Rice by Format: % Value 2015-2020
Table 16 Distribution of Pasta by Format: % Value 2015-2020
Table 17 Distribution of Noodles by Format: % Value 2015-2020
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025