Table of Content

Refrigeration Appliances in Turkey
Euromonitor International
December 2022

List Of Contents And Tables

REFRIGERATION APPLIANCES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Refrigeration appliances fall into a negative decline following the boost in sales seen during the pandemic lockdowns
Unit price hikes act as a deterrent for price-sensitive consumers
Ar?elik maintains its lead as all players continue to enhance their e-commerce offerings
PROSPECTS AND OPPORTUNITIES
Positive growth is predicted during the forecast period
Demand for built-in refrigeration appliances is expected to increase
Discounters and e-commerce will continue to gain from economic uncertainty
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 2 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Freezers by Format: % Volume 2017-2022
Table 6 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 7 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 10 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 18 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances sales stagnate in 2022
Average unit prices skyrocket due to a myriad of challenges
Domestic players maintain their strong places thanks to high levels of consumer trust, wide distribution, and affordable prices
E-commerce sees ongoing growth, with discounters are set to benefit
Consumer appliances is expected to demonstrate a positive growth by 2027
MARKET INDICATORS
Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 24 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 25 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 26 Sales of Consumer Appliances by Category: Value 2017-2022
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 33 Sales of Small Appliances by Category: Volume 2017-2022
Table 34 Sales of Small Appliances by Category: Value 2017-2022
Table 35 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 38 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 39 NBO Company Shares of Small Appliances: % Volume2018-2022
Table 40 LBN Brand Shares of Small Appliances: % Volume2019-2022
Table 41 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 42 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 51 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 52 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources