Table of Content

Refrigeration Appliances in Greece
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Volume sales of refrigeration appliances grow, bolstered by increased demand for built-in models, appliance replacements and refurbishment trends
Unit prices continue to drop in all refrigeration categories as manufacturers respond to demand for lower-cost models and retailers engage in more frequent promotions
Built-in appliances see the highest growth due to still low penetration and kitchen design trends that favour built-in models
COMPETITIVE LANDSCAPE
BSH and LG maintain the lead in refrigeration appliances, largely due to their strength in fridge freezers, the largest category
Recently entered Inventor brand quickly gains traction in all three categories, and moves to the eighth position in freezers in 2019
Miele loses the most volume share in 2019 as consumers turn away from premium brands towards those that offer value-for-money models
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 2 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Freezers by Format: % Volume 2014-2019
Table 6 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 7 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 10 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Replacement sales, aggressive discounting activities and general reduction in unit prices help sustain but not improve volume growth of consumer appliances in 2019
Refurbishing requirements increase demand for consumer appliances while relocation of production plants lowers costs of previously high-priced models
De’Longhi Kenwood, BSH and Philips remain the leading players on the strength of their many well-established and widely distributed brands covering most categories
Plaisio’s entry into the white appliances arena could significantly challenge the dominance of currently leading specialist retailers
Despite aggressive discounting and lower unit prices, consumer confidence and income are not expected to sufficiently improve to boost market growth
MARKET INDICATORS
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 23 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 26 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 27 Sales of Consumer Appliances by Category: Value 2014-2019
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 34 Sales of Small Appliances by Category: Volume 2014-2019
Table 35 Sales of Small Appliances by Category: Value 2014-2019
Table 36 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 37 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 40 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 41 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 42 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 43 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources