Table of Content

Ready Meals in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Paty’s maintains its lead in ready meals in 2020 with strong distribution and a wide portfolio
Companies strive to change consumers’ perception of ready meals as unhealthy
Changing lifestyles increase competition in ready meals
RECOVERY AND OPPORTUNITIES
Hectic lifestyles in increasingly larger cities will drive growth in ready meals in the future
Rising purchasing power and more working women will boost growth in ready meals in the future
Promotional activities will raise awareness and drive sales
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 6 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 7 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 8 Distribution of Ready Meals by Format: % Value 2015-2020
Table 9 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 10 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025