Table of Content

Processed Meat and Seafood in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Healthy growth in processed meat and seafood thanks to the convenience trend and more women joining the workforce
New maximum shelf life limits benefits processed meat and seafood in 2020 as consumers bulk-buy
Palmeraies Koutoubia retains its lead in 2020 in a fragmented category
RECOVERY AND OPPORTUNITIES
Health and wellness trend expected to affect processed meat and seafood over the forecast period
Fresh meat and seafood will hamper growth but increased online shopping habits can help offset this
Developments by international players in Morocco will drive growth over the forecast period
CATEGORY DATA
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025