Table of Content

Processed Fruit and Vegetables in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Continued growth in processed fruit and vegetables due to increasingly busy lives and the demand for convenience
Fresh fruit and vegetables hamper the growth of processed products as consumer
Damandis SA maintains its lead in a fragmented category, but Label’Vie SA plays catch up
RECOVERY AND OPPORTUNITIES
Growth in the urban population set to drive growth in processed fruit and vegetables in future
Private label is increasing in popularity thanks to its good quality and reasonable prices
Increase in retail channels and accelerated lifestyles will fuel growth in processed fruit and vegetables, particularly frozen products
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2015-2020
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2016-2020
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2017-2020
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2015-2020
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025