Table of Content

Luxury Goods in the Netherlands
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Luxury Goods Continues To Grow, Albeit With Less Dynamism Than of Late
While Major Brands Dominate, Dutch Consumers Also Favour Smaller Niche Luxury Brands
Affordable Luxury, Sustainability and Special/limited Editions Are Key Tools
Specialist Retailers Still Dominate Distribution, But Online Sales Still Seeing Strong Growth
Luxury Goods Will Continue Growing, But at Slower Rates Than in Recent Times
Market Indicators
Table 1 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 2 Sales of Luxury Goods by Category: Value 2014-2019
Table 3 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 5 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 6 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 7 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 8 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Foreign Visitor Numbers Boost Revenues
Domestic Travellers Increasingly Looking for Luxury Experiences
Consumers Prefer To Use the Internet As A Search and Booking Tool for Luxury Hotels
Competitive Landscape
Kruisherenhotel in Maastricht Wins Major French Award
More Hotel Chains Moving Towards Design Or Boutique Concepts
Pestana Hotel Group Opens New Outlet in the Former Amsterdam City Archives
Category Data
Table 10 Sales of Experiential Luxury by Category: Value 2014-2019
Table 11 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 13 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 14 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
"hotel Stop" Policy Will Limit Expansion of Luxury Holiday Accommodation in Amsterdam
the Netherlands Looks To Attract People Away From Amsterdam To Other Parts of the Country
Luxury Hotels Looking To Make Stays An "experience" As A Means of Differentiation
Competitive Landscape
New Nh Hotel Collection Amsterdam Flower Market Opens
Nh Hotel Group Investing in Its Nhow Boutique Concept
Fattal Hotel Group Opens New Leonardo Royal Hotel Amsterdam Luxury Hotel
Category Data
Table 16 Sales in Luxury Hotels: Value 2014-2019
Table 17 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 19 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 20 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 21 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024
Headlines
Prospects
Educational Efforts Helping the Shift To More Sophisticated Products
Vodka Moving Towards Premium/super-premium Products
Luxury Cognac’s Increasing Appeal To Younger Consumers
Competitive Landscape
Mo?t Hennessy Maintains Its Position As Leading Player, Backed by Novelties Like Grand Vintage 2012
Fine Wine Players Using Online Portals To Promote Their Products
Events Like the Whisky Festival Help To Increase Consumer Education About Premium Spirits
Category Data
Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2014-2019
Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2014-2018
Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2015-2018
Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2014-2019
Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Headlines
Prospects
Suv, Electric and Hybrid Models Enjoying Strong Demand in Luxury Cars
Manufacturers Looking To Make Luxury Cars Available To A Wider Audience
Sustainability Becoming Ever More Important in the Car Industry
Competitive Landscape
Mercedes-benz Acting To Fight Off the Increasing Competition
Electric Cars Are All the Rage in the Netherlands
Volvo Kicks Off A Major Campaign To Promote the Xc90 Hybrid Suv
Category Data
Table 30 Sales of Premium and Luxury Cars: Value 2014-2019
Table 31 Sales of Premium and Luxury Cars: % Value Growth 2014-2019
Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2014-2018
Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2015-2018
Table 34 Forecast Sales of Premium and Luxury Cars: Value 2019-2024
Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Headlines
Prospects
Personal Luxury Continues To Record A Good Performance
Affordable Luxury Trend Helping To Bring Products Within the Spending Range of More Consumers
Internet Retailing Continues To Grow, But Specialist Retailers Still Dominate
Competitive Landscape
Dutch Consumers Generally Favour International Luxury Brands
De Bijenkorf Introduces New Sustainable Line of Products
Niche Dutch Brands Growing in Popularity
Category Data
Table 36 Sales of Personal Luxury by Category: Value 2014-2019
Table 37 Sales of Personal Luxury by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Personal Luxury: % Value 2014-2018
Table 39 LBN Brand Shares of Personal Luxury: % Value 2015-2018
Table 40 Distribution of Personal Luxury by Format: % Value 2014-2019
Table 41 Forecast Sales of Personal Luxury by Category: Value 2019-2024
Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2019-2024
Headlines
Prospects
Dutch Consumers Like Their Designer Apparel and Footwear, But Also Like To Buy It at Discounted Prices
Sneakers A Popular Product in Designer Footwear
Specialist Stores Seeing Increasing Competition From the Internet
Competitive Landscape
Global Brands Dominate Designer Apparel and Footwear
Growing Interest in Men’s Designer Apparel Is Boosting Its Distribution and Promotion
Hugo Boss Renews Its Flagship Amsterdam Store
Category Data
Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2014-2019
Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2018
Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2018
Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2014-2019
Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2019-2024
Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Luxury Eyewear Remains Strong With Half of All Dutch Adults Being Spectacles Wearers
Dutch Men Increasingly Using Eyewear for Fashion Purposes
Internet Retailing Continues Eating Into the Specialist Outlets’ Share
Competitive Landscape
Luxottica Reinforces Its Position With Fashion Labels
Despite the Importance of International Brands, There Is Still A Place for Smaller Brands
International Brands Dictate the Pace in Luxury Sunglasses
Category Data
Table 50 Sales of Luxury Eyewear by Category: Value 2014-2019
Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2014-2019
Table 52 NBO Company Shares of Luxury Eyewear: % Value 2014-2018
Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2015-2018
Table 54 Distribution of Luxury Eyewear by Format: % Value 2014-2019
Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2019-2024
Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2019-2024
Headlines
Prospects
Jewellery Bought As A Fashion Accessory Is Expanding the Purchase Occasions
Sustainability Becoming Increasingly Important in Luxury Jewellery
Internet Retailing Continues To Gain Share
Competitive Landscape
Gassan Offering Tours of Its Amsterdam Ateliers
Local Player Anna + Nina Expands Its Distribution Reach
Steltman Launches Its New Steltman Gem Collection of Rings
Category Data
Table 57 Sales of Luxury Jewellery by Category: Value 2014-2019
Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Luxury Jewellery: % Value 2014-2018
Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2015-2018
Table 61 Distribution of Luxury Jewellery by Format: % Value 2014-2019
Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2019-2024
Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
the Dutch Increasingly Value Style, Design and Quality in Their Bags
Increasing Mobility Boosts Demand for Bags
Internet Retailing on the Rise in Luxury Leather Goods
Competitive Landscape
Internet Retailing and Social Media Help Smaller Niche Brands Gain A Presence
Coccinelle Opens Redesigned De Bijenkorf Store-in-store
Major International Names Still Lead Despite the Increasing Presence of Smaller Players
Category Data
Table 64 Sales of Luxury Leather Goods: Value 2014-2019
Table 65 Sales of Luxury Leather Goods: % Value Growth 2014-2019
Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2014-2018
Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2015-2018
Table 68 Distribution of Luxury Leather Goods by Format: % Value 2014-2019
Table 69 Forecast Sales of Luxury Leather Goods: Value 2019-2024
Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2019-2024
Headlines
Prospects
Luxury Wearables Profits From New Product Development
Younger Consumers Showing More Interest in Luxury Portable Consumer Electronic Products
Ease of Payment An Attraction for Luxury Portable Consumer Electronic Products
Competitive Landscape
Apple and Tag Heuer Continue To Innovate
Swedish Brand Kronaby Focuses on the Design Aspect in Wearables
Danger for Players in the Blurring of the Lines Between Luxury and Mass Products
Category Data
Table 71 Sales of Luxury Portable Consumer Electronics by Category: Value 2014-2019
Table 72 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2014-2018
Table 74 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2015-2018
Table 75 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2014-2019
Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2019-2024
Table 77 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Popularity of Vintage and Second-hand Luxury Timepieces
Special Editions Help To Fuel Curiosity
Internet Retailing Continues To Take Share From Store-based Retailers
Competitive Landscape
Rolex Boosts Its Share Through New Products and Promotions
Internet Retailer Xupes Opens Pop-up Shop at De Bijenkorf’s Main Amsterdam Store
Van Der Gang Looking To Boost Its Presence
Category Data
Table 78 Sales of Luxury Timepieces by Category: Value 2014-2019
Table 79 Sales of Luxury Timepieces by Category: % Value Growth 2014-2019
Table 80 NBO Company Shares of Luxury Timepieces: % Value 2014-2018
Table 81 LBN Brand Shares of Luxury Timepieces: % Value 2015-2018
Table 82 Distribution of Luxury Timepieces by Format: % Value 2014-2019
Table 83 Forecast Sales of Luxury Timepieces by Category: Value 2019-2024
Table 84 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2019-2024
Headlines
Prospects
Players Bank on There Being An Audience for Products Seen As Collector’s Items
Digitalisation Will Continue To Prove A Problem for Luxury Writing Instruments and Stationery
Growing Internet Retailing Share and Sustainability Will Continue To Be Key Trends
Competitive Landscape
Montblanc Helps Cement Its Strong Position Through Special Editions
Moleskine Is Synonymous With Quality and Design in Stationery Products
Pre-owned Products Catching on in Luxury Writing Instruments and Stationery
Category Data
Table 85 Sales of Luxury Writing Instruments and Stationery: Value 2014-2019
Table 86 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2014-2019
Table 87 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2014-2018
Table 88 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2015-2018
Table 89 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2014-2019
Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2019-2024
Table 91 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2019-2024
Headlines
Prospects
Positive Environment for Luxury Products Ensures Continued Demand
Super Premium Skin Care Most Dynamic As Dutch Consumers Look for the Latest Formula Innovations
Internet Retailing Is Seeing Strong Sales Growth But Its Share Is Still Lower Than in Other Categories
Competitive Landscape
Chanel Reinforces Its Position Through New Products, Communication and Promotions
Lanc?me’s New Idole Fragrance Boasts Sustainable Features and Celebrity-backed Advertising
La Mer Steps Up Its Promotional Activities
Category Data
Table 92 Sales of Super Premium Beauty and Personal Care by Category: Value 2014-2019
Table 93 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 94 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2014-2018
Table 95 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2015-2018
Table 96 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2014-2019
Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2019-2024
Table 98 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2019-2024