Table of Content

Luxury Goods in Canada
Euromonitor International
December 2021

List Of Contents And Tables

LUXURY GOODS IN CANADA
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Experiential luxury continues to struggle under lack of international tourists
Luxury foodservice remains niche even with restrictions easing
Luxury foodservice brands increasingly likely to enhance luxury shopping experience
PROSPECTS AND OPPORTUNITIES
The road to recovery is likely to be long for experiential luxury
Take-out and delivery options to remain important for luxury foodservice
Pick-up grocery options set to threaten luxury foodservice development
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Limited recovery as travel restrictions continue to hamper international tourism
Staycations and domestic tourism packages aim to reignite revenues
Brands remain confident about future and continue expanding despite de-consolidation of competitive landscape
PROSPECTS AND OPPORTUNITIES
Slow recovery expected as COVID-19 measures and fears remain a strong deterrent
Safety measures are necessary to increase luxury hotel guests’ confidence
Luxury hotels in urban locations to see a slower recovery
CATEGORY DATA
Table 15 Sales in Luxury Hotels: Value 2016-2021
Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline for fine wines/champagne and spirits as on-trade service resumes
Promotions for in-person events resume as health measures are relaxed
E-commerce options continue to develop despite remaining a niche channel
PROSPECTS AND OPPORTUNITIES
Continued interest at-home consumption to lead to higher demand for e-commerce
Alcohol law changes could create new trends as country recovers from pandemic
Fragmentation in competitive landscape expected to continue
CATEGORY DATA
Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong rebound for premium and luxury cars as consumers buy cars to avoid public transport and taxis
Despite growing interest in EVs, SUVs remain most popular luxury car type
Online tools lead to new sales strategies for luxury car dealers
PROSPECTS AND OPPORTUNITIES
Swift recovery for category to be followed by stalling demand as consumers seek lower-priced entry level models
Recovery to be driven by SUVs with zero-emission versions gaining presence
Financial taxes and incentives set to influence consumer purchasing decisions
CATEGORY DATA
Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins as pent-up demand supports value sales
Super premium skin care and luxury portable consumer electronics are outliers to general pandemic trend
Luxury retailers continue to expand as consumers still prefer purchasing in-store
PROSPECTS AND OPPORTUNITIES
Ongoing international travel restrictions will hinder growth in luxury leather goods
Lingering pandemic lifestyles may shape luxury spending trends
Physical outlets implement safety measures and innovative in-store experiences to regain customers from e-commerce
CATEGORY DATA
Table 34 Sales of Personal Luxury by Category: Value 2016-2021
Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales rise as consumers re-engage with work and social events
Brands continue to invest in new outlets as store-based sales remain dominant
Brands develops virtual services as e-commerce continues to rise
PROSPECTS AND OPPORTUNITIES
Value sales recovery expected by mid-forecast period, though preference for casual wear will continue
Category to remain reliant on domestic spending whilst travel concerns remain
Retailers expected to heighten both DTC and in-store shopping experiences to encourage consumer demand
CATEGORY DATA
Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown closures and limitations on opticians’ services significantly hamper luxury eyewear value sales
Consumers take a preventative approach to eye care with blue light glasses
Small recovery for luxury sun glasses as overseas tourism remains at low levels
PROSPECTS AND OPPORTUNITIES
Slower recovery for luxury sun glasses due to ongoing travel restrictions and spending polarisation
Luxury eyewear purchases via e-commerce are expected to increase
Prescription and Plano sun glasses could become future category trends
CATEGORY DATA
Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of tourism hampers value sales growth; costume jewellery performs better than the more expensive fine jewellery
Luxury brands continue to expand to prepare for post-COVID-19 demand
E-commerce is aided by high-end retailers offering luxury jewellery online
PROSPECTS AND OPPORTUNITIES
Category to recover in line with the economy and pre-pandemic lifestyles
E-commerce set to grow in importance boosted by millennial generation shoppers
Brands must become more sustainable to remain popular
CATEGORY DATA
Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth returns across the board with continued interest in e-commerce
Women’s luxury bags and small leather goods benefits from new store openings
Despite government pushing domestic travel, demand for luxury travel goods remains low
PROSPECTS AND OPPORTUNITIES
Slow recovery of travel and tourism will hamper growth in luxury travel goods
Handbags expected to drive the faster recovery of women’s luxury bags and small leather goods
Luxury bags negatively affected by consumers seeking functional, long-lasting items
CATEGORY DATA
Table 62 Sales of Luxury Leather Goods: Value 2016-2021
Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY PORTABLE CONSUMER ELECTRONICS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury portable consumer electronics continues to grow in line with health awareness and economic recovery
Luxury mobile phones remain a negligible category
E-commerce records strong rise despite preference for store-based shopping
PROSPECTS AND OPPORTUNITIES
Steady growth forecast for luxury wearables as brands rely on status and design
Domestic shoppers continue driving sales, while online storefronts gain importance
Personalisation, functionality, and aesthetics set to continue to appeal
CATEGORY DATA
Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026
LUXURY TIMEPIECES IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins for luxury timepieces as economies and stores reopen
Retailers invest in physical outlets and e-commerce as distribution options widen
Robustness of domestic demand shown by the increasingly competitive environment
PROSPECTS AND OPPORTUNITIES
Recovery expected by mid-forecast period though lack of tourists will restrict growth
E-commerce likely to grow but consumers will still prefer the in-store experience
Customers of mid-priced traditional watches to increasingly transfer to luxury timepieces for prestige and differentiation from everyday smart watches
CATEGORY DATA
Table 76 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 80 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued lack of gifting occasions keeps sales of luxury writing instruments and stationery low
Despite relaxation of travel rules, category growth remains more dependent on domestic demand
Montblanc promotes handwriting and calligraphy with global initiative
PROSPECTS AND OPPORTUNITIES
Recovery to be hampered by the slow return of tourism and disposable incomes
E-commerce expected to make gains as online customer service develops
Brands to increasingly use social media to boost product sales
CATEGORY DATA
Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Super premium skin care proves most resilient to the impact of the pandemic
Reopening of store and resumption of social activities boosts interest in super premium fragrances
E-commerce makes only slight gains amidst the pandemic as consumers prefer to sample items before purchasing
PROSPECTS AND OPPORTUNITIES
Swift normalisation expected but the in-store experience has changed
Limited demand expected for super premium colour cosmetics
Sustainability concerns to drive new trends and programmes in super premium beauty and personal care
CATEGORY DATA
Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026