Table of Content

Large Cooking Appliances in Turkey
Euromonitor International
December 2022

List Of Contents And Tables

LARGE COOKING APPLIANCES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home-cooking trend is over with a return to out-of-home lifestyles
New technologies are launched to catch consumers’ attention and meet rising health and wellness trends
Connected devices increasingly noted, with local player Ar?elik leading the charge
PROSPECTS AND OPPORTUNITIES
Sales to recover in line with cross-category trends
Demand for greater convenience will stimulate further interest in connected appliances
Ar?elik AS to preserve its leading position
CATEGORY DATA
Table 1 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 2 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 6 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 10 NBO Company Shares of Ovens: % Volume 2018-2022
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 14 NBO Company Shares of Cookers: % Volume 2018-2022
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 16 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances sales stagnate in 2022
Average unit prices skyrocket due to a myriad of challenges
Domestic players maintain their strong places thanks to high levels of consumer trust, wide distribution, and affordable prices
E-commerce sees ongoing growth, with discounters are set to benefit
Consumer appliances is expected to demonstrate a positive growth by 2027
MARKET INDICATORS
Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 22 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 23 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Sales of Small Appliances by Category: Value 2017-2022
Table 33 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 36 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 37 NBO Company Shares of Small Appliances: % Volume2018-2022
Table 38 LBN Brand Shares of Small Appliances: % Volume2019-2022
Table 39 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 40 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 41 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 42 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 43 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 49 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 50 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 51 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources