Table of Content

Home Laundry Appliances in Turkey
Euromonitor International
December 2022

List Of Contents And Tables

HOME LAUNDRY APPLIANCES IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher standards of cleanliness during the era of COVID-19 means consumers have already purchased new home laundry appliances
Energy efficiency becomes increasingly important since the introduction of the EU energy labels
Players continue to increase their e-commerce and omnichannel strategies
PROSPECTS AND OPPORTUNITIES
Home laundry appliances set to see a bright future in terms of volume growth
Technologically advanced and environmentally friendly products to increase
High-capacity appliances to gain in popularity, in line with consumers seeking greater efficiency with one wash cycle
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 2 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 12 Production of Home Laundry Appliances: Total Volume 2017-2022
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances sales stagnate in 2022
Average unit prices skyrocket due to a myriad of challenges
Domestic players maintain their strong places thanks to high levels of consumer trust, wide distribution, and affordable prices
E-commerce sees ongoing growth, with discounters are set to benefit
Consumer appliances is expected to demonstrate a positive growth by 2027
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 18 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 19 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 20 Sales of Consumer Appliances by Category: Value 2017-2022
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 27 Sales of Small Appliances by Category: Volume 2017-2022
Table 28 Sales of Small Appliances by Category: Value 2017-2022
Table 29 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 30 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 32 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 33 NBO Company Shares of Small Appliances: % Volume2018-2022
Table 34 LBN Brand Shares of Small Appliances: % Volume2019-2022
Table 35 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 36 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources