Table of Content

Home Laundry Appliances in Greece
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Unit prices of home laundry appliances decline steeply with accelerated promotional activities and introduction of value-for-money models
Increased use of dehumidifiers for drying wash indoors contributes to declining sales of automatic dryers
Connected appliances see strong growth, appealing to younger consumers, but will likely remain niche while prices continue to be high
COMPETITIVE LANDSCAPE
Noted for its technologically innovative appliances with advanced features, LG introduces an energy-efficient dual wash product and increases its volume share
BSH Ikiakes Siskeves maintains its lead by offering a wide range of quality products at more affordable prices
Candy brand makes strong advances with competitive pricing strategy and introduction of a smart automatic washer dryer
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 2 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Replacement sales, aggressive discounting activities and general reduction in unit prices help sustain but not improve volume growth of consumer appliances in 2019
Refurbishing requirements increase demand for consumer appliances while relocation of production plants lowers costs of previously high-priced models
De’Longhi Kenwood, BSH and Philips remain the leading players on the strength of their many well-established and widely distributed brands covering most categories
Plaisio’s entry into the white appliances arena could significantly challenge the dominance of currently leading specialist retailers
Despite aggressive discounting and lower unit prices, consumer confidence and income are not expected to sufficiently improve to boost market growth
MARKET INDICATORS
Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 17 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 20 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 21 Sales of Consumer Appliances by Category: Value 2014-2019
Table 22 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 23 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 28 Sales of Small Appliances by Category: Volume 2014-2019
Table 29 Sales of Small Appliances by Category: Value 2014-2019
Table 30 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 31 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 33 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 34 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 35 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 36 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 37 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 38 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 39 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 47 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources