Table of Content

Gum in Romania \nEuromonitor International \nNovember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Gum continues to develop its image of being beneficial for teeth and breath
Sugar free gum dominates due to the health trend
Premium chewing gum targets younger demographics, the main consumers
COMPETITIVE LANDSCAPE
Mars dominates gum following acquisition of Wrigley Romania brands
The Halls brand begins to make its presence felt with strong marketing
Private label a minor competitor in gum due to the strength of key brands
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024