Table of Content

Gum in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Mondelez Maroc will continue to lead gum in 2020, with strong positioning and a wide range of products
Maghreb will retain popularity in Morocco in 2020, thanks to its iconic Flash brand
Traditional retailers will see higher retail volume sales of gum in 2020, though modern retailers will focus on larger pack sizes
RECOVERY AND OPPORTUNITIES
Diversification, new launches and healthy positioning will offer opportunities for gum into the forecast period
Smaller pack sizes are likely to become increasingly popular into the forecast period, due to their convenience and lower cost
Bubble gum will face growing parental concerns regarding impact on teeth
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 Sales of Gum by Flavour: Rankings 2015-2020
Table 6 NBO Company Shares of Gum: % Value 2016-2020
Table 7 LBN Brand Shares of Gum: % Value 2017-2020
Table 8 Distribution of Gum by Format: % Value 2015-2020
Table 9 Forecast Sales of Gum by Category: Volume 2020-2025
Table 10 Forecast Sales of Gum by Category: Value 2020-2025
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Gum by Category: % Value Growth 2020-2025