Table of Content

Breakfast Cereals in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Nestl? Maroc continues to dominate breakfast cereals thanks to its good reputation, innovation and affordability
The competitive landscape sees little change in 2020 as consumers stick with popular and widely available brands
Wide product range leads modern grocery retailers to dominate distribution
RECOVERY AND OPPORTUNITIES
Busy lifestyles and promotional activities will contribute to growth, particularly in children’s breakfast cereals
The health trend and social media will contribute to growth in muesli and granola in the future
Private label will grow in line with modern grocery retailers and e-commerce expansion
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025