Table of Content

Baked Goods in Morocco
Euromonitor International
March 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Part of Moroccan culture, baked goods records some growth but at a slower rate than seen previously
International players are expanding their base in baked goods in Morocco
Authorities aim to foster good practice, skills and knowledge and ensure quality in baked goods
RECOVERY AND OPPORTUNITIES
Baked goods will see strong current value growth as they are consumed with most meals daily
Artisanal will continue to dominate baked goods thanks to its good price/quality ratio
Growing interest in organic and healthy varieties of bread in Morocco as wellness trends accelerate
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 6 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 7 Distribution of Baked Goods by Format: % Value 2015-2020
Table 8 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025