Table of Content

Baby Food in Japan
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 has little impact on sales, with dried and prepared baby food remaining popular
Liquid standard milk formula finally enters the market
Milk formula faces an uncertain future as birth rate falls
RECOVERY AND OPPORTUNITIES
Falling birth rate likely to encourage innovation as companies look to retain profits
Companies looking to expand their target audience
Milk formula faces several challenges with liquid standard milk formula the one bright spot on the horizon
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025