Table of Content

Baby Food in Australia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Stockpiling noted amongst concerned local parents during initial stages of lockdown resulting in stronger demand for baby food in Q2
Nutricia Australia retains overall leadership due to strength in milk formula but organic brands record stronger performances
Supermarkets retains dominance of baby food but e-commerce benefits from concerns regarding contact outside of the home environment during lockdown
RECOVERY AND OPPORTUNITIES
Baby food set to return to normalisation in terms of purchasing behaviour from 2021
Goat milk growing-up formula likely to find increasing competition from more affordable standard goat milk
Parents’ increasing awareness of health and quality issues likely to support further use of HPP
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025