Table of Content

Air Treatment Products in Turkey
Euromonitor International
December 2022

List Of Contents And Tables

AIR TREATMENT PRODUCTS IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
The summer weather of 2022 has not been favourable for air treatment products
Air purifiers maintains small positive growth in an ongoing trend
Expensive Japanese brands see less attention, as mass consumers become increasingly price-sensitive
PROSPECTS AND OPPORTUNITIES
Air treatment products to benefit from stronger sales over the forecast period
The weather temperatures in Turkey are expected to increase, further supporting sales
More focus on energy efficiency, clean air, and smart sensor technologies over the forecast period
CATEGORY DATA
Table 1 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 2 Sales of Air Treatment Products by Category: Value 2017-2022
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 8 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 9 Production of Air Conditioners: Total Volume 2017-2022
Table 10 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 11 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 12 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 13 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances sales stagnate in 2022
Average unit prices skyrocket due to a myriad of challenges
Domestic players maintain their strong places thanks to high levels of consumer trust, wide distribution, and affordable prices
E-commerce sees ongoing growth, with discounters are set to benefit
Consumer appliances is expected to demonstrate a positive growth by 2027
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 17 Sales of Consumer Appliances by Category: Value 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 24 Sales of Small Appliances by Category: Volume 2017-2022
Table 25 Sales of Small Appliances by Category: Value 2017-2022
Table 26 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 27 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 29 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 30 NBO Company Shares of Small Appliances: % Volume2018-2022
Table 31 LBN Brand Shares of Small Appliances: % Volume2019-2022
Table 32 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 33 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources