Table of Content

Air Treatment Products in Greece
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Unfavourable Weather Conditions Constrain Growth of Split Air Conditions in 2019, But Black Friday and Other Promotional Activities Keep Growth Going
Connected Appliances Are More Frequently Seen, But Greek Consumers Remain More Interested in Energy-saving, Quieter Appliances and Longer Guarantees
Use of Dehumidifiers for Drying Clothes Indoors and New Dehumidifiers With Purifying Function Help Boost Volume Growth in 2019
Competitive Landscape
Distribution Problems Cause Toyotomi To Lose Volume Share and Its Leading Position in Air Treatment Products Overall, While Other Brands See Mixed Results
Premium, High-tech Cooling Fans With Combined Functions Perform Well
Only Recently Introduced and With Limited Availability, Air Coolers Have Yet To Gain Traction, But Do Have Growth Potential
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 2 Sales of Air Treatment Products by Category: Value 2014-2019
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 8 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 9 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 10 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 11 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Executive Summary
Replacement Sales, Aggressive Discounting Activities and General Reduction in Unit Prices Help Sustain But Not Improve Volume Growth of Consumer Appliances in 2019
Refurbishing Requirements Increase Demand for Consumer Appliances While Relocation of Production Plants Lowers Costs of Previously High-priced Models
De’longhi Kenwood, Bsh and Philips Remain the Leading Players on the Strength of Their Many Well-established and Widely Distributed Brands Covering Most Categories
Plaisio’s Entry Into the White Appliances Arena Could Significantly Challenge the Dominance of Currently Leading Specialist Retailers
Despite Aggressive Discounting and Lower Unit Prices, Consumer Confidence and Income Are Not Expected To Sufficiently Improve To Boost Market Growth
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 14 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 17 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 18 Sales of Consumer Appliances by Category: Value 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 25 Sales of Small Appliances by Category: Volume 2014-2019
Table 26 Sales of Small Appliances by Category: Value 2014-2019
Table 27 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 28 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 30 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 31 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 32 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 33 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 34 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources