Table of Content

Consumer Appliances in the US
Euromonitor International
December 2021

List Of Contents And Tables

CONSUMER APPLIANCES IN THE US
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite upturn in demand, supply chain issues continue to impact refrigeration appliances
Strong consumer demand for refrigerators in the premium segment
Further demand for electric wine coolers/chillers
PROSPECTS AND OPPORTUNITIES
Challenges remain in convincing consumers of the value of smart tech
Customisable, streamlined, aesthetically-pleasing fridges
Appliances that address consumers’ food storage needs
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laundry room no longer unattractive utilitarian space
With heavier usage, greater emphasis is being placed on energy efficiency
With impact of COVID-19, consumers fulfil professional laundry services at home
PROSPECTS AND OPPORTUNITIES
Consumer awareness and interest in smart functionality linked to income
Eco-conscious consumers move away from automatic dryers to preserve the lifecycle of clothing
If housing supply remains restricted, rental demand increases, resulting in weaker forecasts
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dishwashers experiences heavy usage due to ongoing home seclusion and daily cooking
Big-ticket purchases delayed to 2021, benefiting from increasing consumer confidence
Racks that more efficiently store and clean dishes, clean more in less time
PROSPECTS AND OPPORTUNITIES
Improving consumer sentiment drives greater interest in innovations offered by premium segment
Supply-side issues restrict manufacturers’ ability to meet consumer demand
Stable but undynamic growth over the forecast period
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Production of Dishwashers: Total Volume 2016-2021
Table 83 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 86 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth following housing market boom in first half of year
Consumers with large kitchens increase spending as part of remodelling efforts
Freestanding cooker hoods sees greater interest
PROSPECTS AND OPPORTUNITIES
Sustained interest in cooking for health and enjoyment
Greater interest in built-in appliances to create more attractive kitchen designs
Moderation of growth following a surge in demand
CATEGORY DATA
Table 87 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 90 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 91 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 92 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 93 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 94 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 95 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 96 NBO Company Shares of Ovens: % Volume 2017-2021
Table 97 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 100 NBO Company Shares of Cookers: % Volume 2017-2021
Table 101 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 102 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 103 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 104 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 107 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Many consumers continue to work from home, driving up demand for convenient cooking solutions
Improving demand for both built-in and freestanding microwaves
E-commerce retains higher volume share of distribution compared to pre-pandemic levels despite declines
PROSPECTS AND OPPORTUNITIES
Multifunctional cookers compete with microwaves
Microwaves do not sit well with healthy eating/living trend
Ease of delivering restaurant meals compared to lower-quality frozen meals
CATEGORY DATA
Table 108 Sales of Microwaves by Category: Volume 2016-2021
Table 109 Sales of Microwaves by Category: Value 2016-2021
Table 110 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 111 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 112 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 113 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 114 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 115 Distribution of Microwaves by Format: % Volume 2016-2021
Table 116 Production of Microwaves: Total Volume 2016-2021
Table 117 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 118 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 119 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 120 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-commerce sales remain high
Multi-purpose blenders take up less counter space
Portable, personal size appliances see increasing demand in line with rise in single-person households
PROSPECTS AND OPPORTUNITIES
Closure of chained smoothie and juice stores forces consumers to prepare drinks at home
Potential opportunity for added convenience with combined meal delivery service
Stable demand expected over the forecast period
CATEGORY DATA
Table 121 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 123 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 124 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 125 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 126 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 127 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 128 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 130 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 131 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Small cooking appliances that suit remote working lifestyles
Notable declines for breadmakers after dynamic performance in 2020
Despite further demand for food delivery, home cooking remains integral part of daily food preparation
PROSPECTS AND OPPORTUNITIES
Multi-purpose appliances compete with popular single-purpose models by adding popular features
Sustained interest in purchasing all appliances necessary for high-quality espresso coffee
System approach to innovation may disrupt small cooking appliance space
CATEGORY DATA
Table 132 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 134 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 135 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 136 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 137 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 138 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 139 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 140 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 142 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 143 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains as stay-at-home routines and cleaning levels remain high
Attention to automation of chores sustains dynamic growth of robotic vacuum cleaners
Consumers gravitate towards cordless convenience and suction power in standard models
PROSPECTS AND OPPORTUNITIES
Consumer spending on new tech and smart features to support robotic vacuum cleaners
Shifting flooring trends to shape demand for product features of vacuum cleaners
Ease of addressing pet mess amidst demand for good air quality
CATEGORY DATA
Table 144 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 146 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 147 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 148 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 149 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 150 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 151 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 152 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 154 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 155 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Self-care expands to physical skin/hair care
Innovations in skin care space drive sales, although electric facial cleansers continues to decline
Limited access to professional beauty appointments push consumers to perform services at home
PROSPECTS AND OPPORTUNITIES
As natural hair movement gains in popularity, some consumers put down straightening hair styling appliances
Non-invasive cosmetic enhancement tools for anti-ageing routines
Social media tutorials and groups introduce and repopularise personal care appliances to consumers
CATEGORY DATA
Table 156 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 157 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 158 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 159 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 160 Sales of Body Shavers by Format: % Volume 2016-2021
Table 161 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 162 NBO Company Shares of Personal Care Appliances 2017-2021
Table 163 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 164 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 165 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 167 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 168 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN THE US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Air quality remains households’ number one priority
Humidifier sales remain strong despite some concerns over harmful effects on air quality
Strong demand for small, portable air purifiers and air coolers due to record-breaking heat and ongoing air quality concerns
PROSPECTS AND OPPORTUNITIES
Air purifiers has ample opportunity to create value for users with smart tech features
Brands can combine appliance purchase with air filter auto-replenishment service
Hotter summers will mean consumers become increasingly reliant on air treatment products
CATEGORY DATA
Table 169 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 170 Sales of Air Treatment Products by Category: Value 2016-2021
Table 171 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 172 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 173 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 174 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 175 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 176 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 177 Production of Air Conditioners: Total Volume 2016-2021
Table 178 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 179 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 180 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 181 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026