Table of Content

Consumer Appliances in Sweden
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Additional refrigeration appliances required due to stockpiling and more meals at home
Shift from store-based retailing to e-commerce
Well-known, trusted brands lead, with IKEA on the rise
RECOVERY AND OPPORTUNITIES
Replacement cycles restrict future growth
Spending caution with uncertain economic outlook
Food preservation a main focus
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19/germ concerns boost sales in 2020
Time saving and noise reduction important with more time spent at home
Consumer loyalty to big brands
RECOVERY AND OPPORTUNITIES
COVID-19 concerns to support future sales
Further unit price growth with demand for premium, energy-efficient appliances
Convenience is key
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Volume decline with already high dishwasher penetration level
Consumers willing to pay for premium models
BSH Home Appliances leads in 2020 with its strong innovation and distribution
RECOVERY AND OPPORTUNITIES
Dishwashers increasingly perceived to be essential household appliances
Sustainability concerns to support growth of higher end dishwashers
Important for companies to stand out
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2015-2020
Table 73 Sales of Dishwashers by Category: Value 2015-2020
Table 74 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 75 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 76 Sales of Dishwashers by Format: % Volume 2015-2020
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 78 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 79 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 80 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales impacted by fewer new homes, moves and renovations in 2020, with a marked shift to e-commerce
Focus on design, ease of food preparation and experience
Consumers stick to well-trusted brands
RECOVERY AND OPPORTUNITIES
Consumer spending caution to impact sales
Versatility, design and smart technology to shape innovation
Changing demographics drive changes in products
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 94 NBO Company Shares of Ovens: % Volume 2016-2020
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Cookers: % Volume 2016-2020
Table 99 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 101 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumer spending caution due to COVID-19 impacts volume sales
Manufacturers focus on versatility and convenience of microwaves
Whirlpool’s variety attracts consumers
RECOVERY AND OPPORTUNITIES
Sales to rebound as microwaves offer demanded convenience
Additional functionality to justify future purchases
Freestanding models to remain more popular than built-in
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2015-2020
Table 107 Sales of Microwaves by Category: Value 2015-2020
Table 108 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 109 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 111 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 112 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 113 Distribution of Microwaves by Format: % Volume 2015-2020
Table 114 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 115 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Multifunctional and space-saving appliances impact sales
Unit price growth driven by demand for well-designed, stylish appliances
BSH Home Appliances continues to lead with its Bosch and Siemens brands
RECOVERY AND OPPORTUNITIES
More versatile appliances to impact future sales
Strong juice extractor decline due to multifunctionality of other appliances
Product innovation to focus on professional standards and multifunctionality
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 119 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers willing to pay a premium for perceived added value
Healthy light fryers a success story
Tefal continues to lead with its diverse and varied product portfolio
RECOVERY AND OPPORTUNITIES
Multifunctionality trend set to impact sales
Health and wellbeing concerns to drive growth of light fryers
Further unit price growth as premium appliances appeal to hobby cooks
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 130 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 133 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Cylinder vacuum cleaners losing share to stick vacuums
Innovation to take the chore out of cleaning
Strong branding, distribution and innovation ensure Electrolux’s lead
RECOVERY AND OPPORTUNITIES
Decline as innovation negates the need for more than one vacuum cleaner
Continued shift from cylinder to stick format
Rental of robotic vacuum cleaners could challenge growth
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 142 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 145 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives sales of body shavers and hair care appliances in 2020
Innovation focuses on smart technology
Global brands lead with economies of scale and innovation
RECOVERY AND OPPORTUNITIES
Forecast sales impacted by reduced demand and replacement cycles
Multifunctionality trend to gather pace to 2025
Competitive landscape to remain concentrated, supported by retailer strategy
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 154 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 157 Sales of Body Shavers by Format: % Volume 2015-2020
Table 158 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 159 NBO Company Shares of Personal Care Appliances 2016-2020
Table 160 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for good-quality air at home drives sales of air purifiers
Weather influences sales of cooling fans
Strong performance of innovative and stylish appliances
RECOVERY AND OPPORTUNITIES
Increased understanding of the importance of good air quality to support sales
Split air conditioners will rebound as “normality” returns
Demand for stylish products
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 167 Sales of Air Treatment Products by Category: Value 2015-2020
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 170 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 173 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 175 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025