Table of Content

Consumer Appliances in Saudi Arabia
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Search for More Energy-efficient Consumer Appliances Due To Rising Electricity Costs
Positive Economic Scenario Supports Demand for Greater Innovation and Premiumisation
Local Consumers Place Trust in Global Brands But Appreciate Promotional Deals
Specialist Retailers Strengthen Leading Position, Supported by Online Sales
Innovation and Technological Development Will Support Stronger Value Performance
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Rising Cost of Domestic Help and Demand for Greater Convenience To Support Stronger Demand for Dishwashers
Consumers Demand Greater Energy Efficiency Due To Rising Electricity Prices
Further Modernisation and Western-style Living Will Support Growth of Dishwashers
Competitive Landscape
Slim Lead for Ibrahim Shaker As It Faces Intensifying Competition
Hotpoint-ariston Launches Eco-friendly Model
Bosch Opens Flagship Store To Offer Consumers Inspiration and Showcase Innovations
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Increasingly Search for Models That Offer Greater Energy Efficiency, Innovation and Time-saving Features
Automatic Washer Dryers Offers Space-saving Solution To Apartment-dwellers
Built-in Format Gradually Gaining in Popularity, Driven by Western-inspired Living
Competitive Landscape
Lg Strengthens Leadership With Launch of Energy-efficient Models
Panasonic Looks To Improve Its Position With Launch of Abaya Wash Range
Strengthening Presence of Korean Brands
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 59 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Ongoing Stable Demand for Large Cooking Appliances, Dominated by Cookers
Freestanding Large Cooking Appliances Will Retain Greater Popularity Supported by Trend for Modern Open Kitchen Spaces
Positive Factors Supporting Increasing Marriage Rates and Home Ownership Will Help Drive Further Category Sales Over Forecast Period
Competitive Landscape
Ibrahim Shaker Experiences Increasing Competitive Pressure
Electronics and Appliance Specialist Retailers Strengthens Position As Leading Distribution Channel
Global Brands of Large Cooking Appliances Enjoy Strong Consumer Trust
Category Data
Table 64 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 68 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 69 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 73 NBO Company Shares of Ovens: % Volume 2015-2019
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Cookers: % Volume 2015-2019
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Greater Convenience and Time-saving Supports Increasing Demand for Microwaves
Demand for Microwaves Driven by Diverse Range of Consumers
Dominant Freestanding Format Set To Record Even Stronger Growth Over Forecast Period
Competitive Landscape
Lg Electronics Strengthens Leadership With Wide Range of Freestanding Models
No Sign of Domestic Brands Within Microwaves
Specialist Retailers and Hypermarkets Compete for Share Using Similar Strategies
Category Data
Table 84 Sales of Microwaves by Category: Volume 2014-2019
Table 85 Sales of Microwaves by Category: Value 2014-2019
Table 86 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 87 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 89 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 90 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 91 Distribution of Microwaves by Format: % Volume 2014-2019
Table 92 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 93 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 94 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Stable Demand for Large Capacity Freestanding Fridge Freezers, Best Suited To Saudi Lifestyles
Single Expatriates and Extended Families Form Basis for Rising Demand for Freestanding Fridges
Focus on Greater Energy Efficiency in Light of Rising Prices and Electricity Costs
Competitive Landscape
Al Jabr Trading Co Strengthens Leadership Due To Competitively-priced Haier
Lg Leads Freestanding Fridge Freezers, Supported by Innovation and Product Development
Recovering Sales for Samsung, Focusing on Premium Segment
Category Data
Table 96 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 97 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 99 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 100 Sales of Freezers by Format: % Volume 2014-2019
Table 101 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 102 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 104 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 105 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 106 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 107 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 108 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 110 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Window Air Conditioners Gradually Reaches Maturity With Declining Sales Predicted for Forecast Period
Focus on Greater Energy Efficiency Supports Increasing Popularity of Split Air Conditioners With Inverter Technology
Ongoing Positive Demand for Air Purifiers Due To Country’s Harsh Climate
Competitive Landscape
New Launches Strengthen Lg’s Leadership of Air Treatment Products
Dyson Struggles To Make Its Mark Within Air Purifiers
Calls To Reduce Reliance on Air Conditioners With Month-long Campaign
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 119 Sales of Air Treatment Products by Category: Value 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 125 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthy Cooking in the Home Supports Demand for Wide Range of Convenient Food Preparation Appliances
Affordable Blenders Supports Its Ongoing Popularity But Lack of Innovation Will Lead To Slowing Demand Over Forecast Period
Solid Demand Predicted, Supported by Growing Number of Households
Competitive Landscape
Alesayi Group Strengthens Convincing Leadership With Wide Product Portfolio
Omni-channel Approach To Distribution Most Effective Strategy for Food Preparation Appliances
Expanding Avenues of Distribution for Various Brands
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Solid Demand for Hair Care Appliances and Body Shavers
Ongoing Impressive Performance for Electric Facial Cleansers With Saudis Increasingly Influenced by Social Media Trends
Current Value Growth To Outperform Volume Due To Technological Innovations
Competitive Landscape
Mixed Performances for Leading Players in Fairly Consolidated Landscape
Impressive Growth for New Entry Foreo, Supported by Strong Social Media Reviews
Local Consumers Place Greater Trust in Globally-renowned Brands But Appreciate Promotions
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 143 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 146 Sales of Body Shavers by Format: % Volume 2014-2019
Table 147 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 148 NBO Company Shares of Personal Care Appliances 2015-2019
Table 149 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Search for Convenience and Healthier Cooking Trend Support Demand for Certain Small Cooking Appliances
Pod Coffee Machines To Continue Recording Strongest Performance Supported by Growing Westernisation and Coffee Culture
Saudis Focus on Greater Value for Money Rather Than Brand Loyalty for Many Appliances
Competitive Landscape
Ahmed Abdulwahed Trading Co Strengthens Leadership With Wide Product Portfolio
Nestl? Middle East Dominates Pod Coffee Machines Supported by Wide Distribution
Nespresso Machines Gain in Popularity
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 159 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Cylinder Vacuum Cleaners Will Remain Most Popular Format Offering Strong Suction Power and Value for Money
Strong Declines Predicted for Expensive Robotic Vacuum Cleaners
Steam Vacuum Cleaners Likely To Remain A Niche Despite Competitive Price
Competitive Landscape
Alesayi Electronics Strengthens Leadership Supported by Wide Distribution
Online Web Stores Support Sales of Specialist Retailers With Exclusive Promotions
Predicted Stronger Current Value Growth Due To Further Innovation
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024