Table of Content

Consumer Appliances in Russia
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Rising price-sensitivity, due to the outbreak of COVID-19, leads to a decline in sales
Freezers register a peak in sales as consumers look to stockpile frozen goods?
Affordable offerings sell, as expensive major player LG, loses share and growth during 2020
RECOVERY AND OPPORTUNITIES
The economic recession impacts spending habits, leading to a slow recovery
The economy sector grows as consumers seek affordable price-points
Fridge freezers record the fastest recovery, while sales of fridges continue to decline
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The lockdown period increases price-sensitivity, leading consumers to halt planned purchases
Automatic washer dryers record positive growth, as automatic washing machines drive sales?
Affordable offerings from Haier record growth, as other leaders register sales declines
RECOVERY AND OPPORTUNITIES
Recovery is slow as consumers continue to halt expensive purchases in 2021
Lengthening replacement cycles stifle volume growth across the forecast period
Economy offerings and e-commerce sales will both increase over the coming years
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dishwashers benefits from increased need during times of home seclusion
Price-sensitivity leads to a lack of innovation in 2020, with no new product launches
Midea and Haier improve their share, offering competitively priced options
RECOVERY AND OPPORTUNITIES
Dishwashers better performance in 2020 benefits its recovery across the forecast period
The economic recession impacts volume growth, and the economy landscape strengthens
Dishwashers remains a stable product area, as larger kitchens and rising awareness boosts sales
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2015-2020
Table 74 Sales of Dishwashers by Category: Value 2015-2020
Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 77 Sales of Dishwashers by Format: % Volume 2015-2020
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 82 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Ovens see an initial boost in sales; however, larger cooking appliances record a double-digit decline
Replacement cycles increase as price-sensitivity rises in the country
Leader Gorenje records a double-digit volume sales decline as Hansa increases its share
RECOVERY AND OPPORTUNITIES
The landscape recovers from 2022, led by sales of cookers
Growth is driven by economy offerings and items with affordable price-points
Sales from new residential areas drives volume growth across the forecast period
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 90 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 91 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 95 NBO Company Shares of Ovens: % Volume 2016-2020
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 99 NBO Company Shares of Cookers: % Volume 2016-2020
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 101 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Positive growth as home seclusion increases the demand for quick meal solutions
Cheaper models see higher sales as price-conscious behaviour shapes purchasing decisions
Share of others increases as major players lose share and sales during 2020
RECOVERY AND OPPORTUNITIES
Positive growth across the forecast period, boosted by heightened sales from 2023
More affordable offerings that feature key functions will boost sales over the forecast period
Freestanding offerings drive growth while built-in microwaves struggle
CATEGORY DATA
Table 106 Sales of Microwaves by Category: Volume 2015-2020
Table 107 Sales of Microwaves by Category: Value 2015-2020
Table 108 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 109 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 111 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 112 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 113 Distribution of Microwaves by Format: % Volume 2015-2020
Table 114 Production of Microwaves: Total Volume 2015-2020
Table 115 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 116 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
The rise in home cooking leads to positive growth for food preparation appliances
Juice extractors decline, as consumers focus on necessary items and avoid sugar
Kitfort takes the lead of the landscape, offering affordable price-points to price-conscious consumers?
RECOVERY AND OPPORTUNITIES
Food preparation appliances drive positive growth, driven by slow juicers and food processors?
Shorter replacement cycles and lower price-points benefit food preparation appliances
Increased convenience and the ongoing interest in home cooking drives growth
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lockdown trends increase home cooking and baking, benefiting breadmakers in 2020
Sales of light and deep fat fryers decline, as consumers increase their interest in health and wellness?
Leading players lose share; however, global brands remain strong in coffee machines
RECOVERY AND OPPORTUNITIES
Coffee machines is set to drive the bulk of growth over the forecast period
Appliances with longer replacement cycles take more time to recover?
Soft pods suffer from the increasing competition from hard pod and espresso coffee machines?
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 134 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Vacuum cleaners records positive growth, as home seclusion increases the need to clean the household
Convenience and portability drive sales, as consumers appreciate ease when cleaning
The demand for affordable models leads to major players losing share
Innovation in 2020 is focused on robotic vacuum cleaners, which drives the most growth?
CHART 1 Xiaomi Mi Smart Vacuum Cleaner Robot
RECOVERY AND OPPORTUNITIES
Stable growth across the forecast period as the saturated landscape impacts sales
Robotic vacuum cleaners lead volume growth, with solid opportunity for product development
Rechargeable vacuum cleaners grow increasingly popular, as consumers preference ease and convenience
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lack of socialising leads to a decline in volume sales for personal care appliances
Other oral care appliances record positive growth as consumers have less access to professionals
Rowenta leads above Philips, as economy player Vitek records a boost in growth
RECOVERY AND OPPORTUNITIES
Recovery begins in 2021, as consumers return to previous grooming routines
Visits to hairdressing salons stifle growth for hair care appliances
Oral care appliances continue to drive positive growth, as professional dental solutions are costly
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 155 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 158 Sales of Body Shavers by Format: % Volume 2015-2020
Table 159 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 160 NBO Company Shares of Personal Care Appliances 2016-2020
Table 161 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price-sensitivity leads to declining sales for air treatment products
Cost-effective alternatives, such as cooling fans, continue to drive growth in 2020
Sales of affordable options leads to Golder Electronics increasing its lead in 2020
RECOVERY AND OPPORTUNITIES
Strong recovery from 2021 as the ongoing hot weather drives sales
Portable room air conditioners drive growth, while air purifiers and humidifiers struggle
Cooling fans continue to lead sales, being an affordable option for all households
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 168 Sales of Air Treatment Products by Category: Value 2015-2020
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 174 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 175 Production of Air Conditioners: Total Volume 2015-2020
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025