Table of Content

Consumer Appliances in Romania
Euromonitor International
November 2021

List Of Contents And Tables

CONSUMER APPLIANCES IN ROMANIA
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sustained growth in 2021 as social distancing sharpens the focus on the home
Premiumisation remains a major trend across all refrigeration appliances categories
More intense focus on hygiene leads to new product developments in the category
PROSPECTS AND OPPORTUNITIES
Increased focus on connectivity likely to be seen during the forecast period
Sales growth to dip in an increasingly saturated category
Haier’s recent opening of a Romanian production plant a sign of a rising brand
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home laundry appliances continue to grow as consumers focus more on hygiene
Demand for large capacity washing machines continues to grow
Increasing focus on innovation and advanced features supports value growth
PROSPECTS AND OPPORTUNITIES
High-quality appliances with useful added features set to remain in high demand
Built-in laundry appliances set to gain further ground
Good sales growth prospects for automatic dryers and automatic washer dryers
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth rates slow down after several years of strong growth
Reliance on new product development remains a key feature of dishwashers
Educating the Romanian consumer
PROSPECTS AND OPPORTUNITIES
Good prospects for dishwashers due to low penetration and spreading affluence
Growth in built-in dishwashers set to outpace growth in freestanding dishwashers
E-commerce set to become increasingly important for sales of dishwashers
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2016-2021
Table 73 Sales of Dishwashers by Category: Value 2016-2021
Table 74 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 75 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 76 Sales of Dishwashers by Format: % Volume 2016-2021
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 78 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 79 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 80 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 81 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 82 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value growth outpaces volume growth as consumers favour premium brands
Built-in cooking appliances stand out for blending in better
E-commerce continues to grow in importance as a distribution channel
PROSPECTS AND OPPORTUNITIES
Static growth slated for the category as consumers pay less attention to cooking
Premium brands likely to be among the big winners as consumers trade up
Connected large cooking appliances set to emerge strongly
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 86 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 89 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 90 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 94 NBO Company Shares of Ovens: % Volume 2017-2021
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Cookers: % Volume 2017-2021
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 100 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth as the focus of consumers `remains on home cooking
Added features mean microwaves increasingly competing directly with ovens
E-commerce continues to grow in importance for the retail distribution of microwaves
PROSPECTS AND OPPORTUNITIES
Microwaves set to register declining sales due to high penetration and saturation
The advent of connected microwaves set to support sales growth
Premium brands, products with added features and functions slated to perform better
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2016-2021
Table 106 Sales of Microwaves by Category: Value 2016-2021
Table 107 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 108 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 110 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 111 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 112 Distribution of Microwaves by Format: % Volume 2016-2021
Table 113 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 114 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth as consumers prioritise home cooking during the pandemic
Greater focus on health and wellness spurs demand for juice extractors
A greater focus on premium brands as consumers prioritise quality and functionality
PROSPECTS AND OPPORTUNITIES
Growth rates set to slow down as consumers return to consumer foodservice
Competition set to be seen among various food preparation appliances categories
E-commerce sales to continue rising as consumers seek value and convenience
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 118 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
More positive growth as the home cooking trend underpins rising demand
Coffee machines growing at a rapid pace as coffee consumption shifts to the home
Convenience, time-saving and ease of use from the nexus of innovation
PROSPECTS AND OPPORTUNITIES
Category sales set to continue shifting towards e-commerce
A bright future ahead for coffee machines as the gourmet experience comes home
De’Longhi becomes more active in Romania, with implications for the wider category
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 129 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 132 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth as changes in consumer attitudes continue to support sales
More convenient models among the most popular types of vacuum cleaners in 2021
Key brands respond to increasingly diverse consumer needs with new launches
PROSPECTS AND OPPORTUNITIES
Robotic vacuum cleaners poised to emerge strongly, with robust sales growth ahead
Demand set to continue shifting to innovative vacuum cleaners and premium brands
Private label set to continue gaining ground in vacuum cleaners
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 141 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A more open society in 2021 means rising demand for personal care appliances
Electric facial cleaners continues to register strong sales growth from a low base
E-commerce continues to grow in importance as a retrial distribution channel
PROSPECTS AND OPPORTUNITIES
Positive outlook for personal care appliances as consumers begin to socialise again
Popularity of multifunctional appliances to rise as consumers demand convenience
Oral care appliances slated for further sales growth
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 153 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 156 Sales of Body Shavers by Format: % Volume 2016-2021
Table 157 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 158 NBO Company Shares of Personal Care Appliances 2017-2021
Table 159 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
A strong sales performance for air treatment products as the focus falls on the home
More attention to hygiene and air quality boosts demand for air treatment products
Sales of air treatment products via e-commerce continue to rise
PROSPECTS AND OPPORTUNITIES
The forecast period to see rising adoption of connected air treatment products
The impact of climate change on Romania’s weather set to boost category sales
Demand set to coalesce around higher-quality products and premium brands
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 166 Sales of Air Treatment Products by Category: Value 2016-2021
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 172 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026