Table of Content

Consumer Appliances in Poland
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Increasing Consumer Confidence Supports Growth in More Advanced and Premium Consumer Appliances
New Technology Drives Sales of Consumer Appliances in 2019
International Players Still Dominate But All Manufacturers Invest in New Product Development
Discounters Is the Dark Horse of Consumer Appliances Distribution in 2019
Positive Outlook for Consumer Appliances Continues Due To the Stronger Economy
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Household Penetration of Dishwashers Slowly Rises With Greater Consumer Awareness of the Appliances’ Improved Water and Energy Efficiency
Modern Living Sees Consumers Prefer Built-in and Slimline Dishwashers
Consumers Increasingly Purchase Dishwashers Via Internet Retailing for Lower Prices and Free Delivery
Competitive Landscape
High Brand Recognition and Innovative Features Keep Bsh in the Leading Position
Miele Launches High-end Dishwashers With Advanced Technology
Attractive and Unique Design Facilitates Rapid Volume Sales Growth for Smeg
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 45 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Automatic Dryers Performs Best As Appliances’ Energy Efficiency Improves
New Technology Continues To Drive Retail Volume Sales of Home Laundry Appliances
More Advanced Options Among Home Laundry Appliances Drive Semi-automatic Washing Machines Further Towards Obsolescence
Competitive Landscape
Bsh Maintains Its Lead With A Varied Portfolio of Home Laundry Appliances Made in Poland
Candy Enjoys Rapid Growth by Meeting Consumer Demand for Modern, Energy-efficient Appliances With Large Capacity
Lg Offers Technological Advancement With Its Styler Steam Clothing Care System
Chart 1 LG Styler Steam Clothing Care System
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Continued Growth in the Housing Market Supports Sales of Ovens
Premiumisation Witnessed in Large Cooking Appliances Due To Higher Incomes and Promotion by TV Cooking Programmes
Cooking Healthily at Home Rather Than Eating Out Supports Growth in Large Cooking Appliances
Competitive Landscape
Amica Extends Its Range With Mid-priced Large Cooking Appliances
the Availability of In-store Advice and Recommendations in Electronics and Appliance Specialist Retailers Supports Brands Such As Samsung
Samsung Offers Greater Cooking Flexibility With Its Dual Cook Oven
Chart 2 Samsung Dual Cook oven
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 69 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 70 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 74 NBO Company Shares of Ovens: % Volume 2015-2019
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 78 NBO Company Shares of Cookers: % Volume 2015-2019
Table 79 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Built-in Microwaves Continue To Gain Popularity for Their Neatness in Modern-style Kitchens
Consumers Appreciate the In-store Assistance and Advice on Microwaves From Electronics and Appliance Specialist Retailers
Manufacturers Tackle Declining Sales by Introducing Additional Features in Their Microwaves
Competitive Landscape
Microwaves From Bsh Suit A Range of Different Consumer Needs
Sharp Performs Best Due To Its Well-known Brand Name
Freestanding Microwaves From Media-saturn Witness Positive Growth Among A Lower-income Consumer Base
Category Data
Table 86 Sales of Microwaves by Category: Volume 2014-2019
Table 87 Sales of Microwaves by Category: Value 2014-2019
Table 88 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 89 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 90 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 91 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 92 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 93 Distribution of Microwaves by Format: % Volume 2014-2019
Table 94 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 95 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 96 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand Grows for Larger Capacity Multi-door Fridge Freezers As Consumers Become More Knowledgeable on Food Storage
New Technology Continues To Attract Consumers
Freestanding Electric Wine Coolers/chillers Grows Fastest As the Price Range Broadens
Competitive Landscape
Whirlpool Continues To Lead Refrigeration Appliances, Attracting Consumers With Technology Within Its Mid-priced Range
Samsung Grows Fastest Due To Promotional Campaigns and Its Wide Product Range
Mpm Emerges in Major Appliances To Gain Ground in Fast-growing Categories
Chart 3 Electric wine cooler MPM 117-CW-46
Category Data
Table 99 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 100 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 103 Sales of Freezers by Format: % Volume 2014-2019
Table 104 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 105 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 108 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 111 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 112 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 113 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 114 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 115 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 116 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 117 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 118 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 120 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Air Purifiers Are Driven by Consumers Taking It Upon Themselves To Improve the Air Quality in Their Own Surroundings
Demand for Humidifiers Increases Mainly Due To the Dry Climate in the Country
Internet Retailing Continues To Gain Ground Due To Offering Convenience and A Wide Selection of Air Treatment Products
Competitive Landscape
Grupa Grass Continues To Lead Air Treatment Products With Its Familiar and Popular Brands
Dyson Continues To Demonstrate Rapid Growth in Air Treatment Products in Poland
Xiaomi Introduces Its Air Purifier Max
Chart 4 Xiaomi Air Purifier Max
Category Data
Table 121 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 122 Sales of Air Treatment Products by Category: Value 2014-2019
Table 123 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 124 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 125 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 126 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 127 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 128 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthy Eating Trend Continues To Drive Sales of Food Preparation Appliances
Slow Juicers Become More Popular As Unit Prices Decrease and As Poles Wish To Drink Healthier Juices
New Product Development in Blenders Allows Consumers To Prepare Smoother P?t?s, Soups and Sauces
Competitive Landscape
Presence in Fast-growing Categories Keeps Bsh at the Top of Food Preparation Appliances
Nuc Electronics Europe Sees Rapid Growth Due To Its Presence in Trending Categories of Food Preparation Appliances
Mpm Food Preparation Appliances Remain Popular for Their Lower Prices
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 134 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
the Home SpA Experience Boosts Sales of Higher-priced Personal Care Appliances
Electric Facial Cleansers Continues To Perform Best As A Result of Widespread Media Coverage and Promotions
the Dominance of Electronics and Appliance Specialist Retailers Is Only Slowly Being Eroded by Internet Retailing
Competitive Landscape
Consumer Trust Keeps Philips As the Leading Brand in Personal Care Appliances
Clarisonic UK Suffers Decline in Its Sales of Personal Care Appliances in 2019
Hb Polska Performs Best Due To Its Participation in Fast-growing Electric Facial Cleansers
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 145 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 148 Sales of Body Shavers by Format: % Volume 2014-2019
Table 149 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 150 NBO Company Shares of Personal Care Appliances 2015-2019
Table 151 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Significant Growth Continues for Espresso Coffee Machines As Consumers Become More Interested in Different Methods To Make Coffee at Home
Traditional Filter Coffee Machines Are Going Out of Fashion
Internet Retailing Gains Further Ground in the Distribution of Small Cooking Appliances
Competitive Landscape
Bsh Remains the Leading Player in Small Cooking Appliances With Durable Matching Products
Holden Grows Fastest Due To the Popularity of Its Low-cost Basic Products
Higher-end Brand Jura Witnesses Rapid Growth Due To Its Presence in Trending Espresso Coffee Machines
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 158 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 161 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Stick and Handheld Types of Standard Vacuum Cleaners Grow Fastest Being Improved With More Advanced Technology
Emergence of Lower-priced Robotic Vacuum Cleaners Decreases the Average Unit Price Slightly
Improved Technology, Increased Competition and Falling Prices Enable Robotic Vacuum Cleaners To Achieve the Fastest Retail Volume Growth
Competitive Landscape
Bsh Maintains Its Lead With High-quality, Reliable Vacuum Cleaners
Koenic Performs Best Offering Simple Functionality at A Low Price
Continual Development of Its Range Keeps Irobot Corp at the Top of Robotic Vacuum Cleaners
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 170 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 173 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 174 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 175 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 176 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 177 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 178 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 180 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024