Table of Content

Consumer Appliances in Norway
Euromonitor International
November 2021

List Of Contents And Tables

CONSUMER APPLIANCES IN NORWAY
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand in key categories slows in 2021 following spike in sales in 2020
Excess household savings during the pandemic facilitate premiumisation
Samsung’s Bespoke range well placed to meet growing demand for customisation
PROSPECTS AND OPPORTUNITIES
Maturity and recent sales surge will subdue demand over the forecast period
Increasing focus on sustainability presents opportunities and challenges
Consumers will continue to favour products with more stylish and distinctive designs
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for home laundry appliances softens in 2021 but remains healthy overall
Connected washing machines and washer dryers continue to gain popularity
Hygiene concerns strengthen interest in products with steam wash settings
PROSPECTS AND OPPORTUNITIES
Falling demand for automatic washing machines will hamper total volume growth
Convenience and hygiene set to remain focal points for innovation
Sustainability will continue to influence consumer choices and brand strategies
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dishwashers volume sales rebound amidst growing demands for convenience
Built-in dishwashers shows the fastest development in volume growth terms
COVID-19 concerns continue to drive volume share gains for e-commerce
PROSPECTS AND OPPORTUNITIES
Easing of the pandemic expected to weaken demand for dishwashers
Innovation will remain focused on convenience, energy efficiency and customisation
Shrinking household and home sizes will continue to drive sales of smaller formats
CATEGORY DATA
Table 72 Sales of Dishwashers by Category: Volume 2016-2021
Table 73 Sales of Dishwashers by Category: Value 2016-2021
Table 74 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 75 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 76 Sales of Dishwashers by Format: % Volume 2016-2021
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 78 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 79 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 80 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 81 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 82 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rate of decline in total volume sales slows as demand in key categories rebounds
New products offering additional functionality and convenience are well received
Home seclusion leads consumers to give greater consideration to aesthetic design
PROSPECTS AND OPPORTUNITIES
Total volume sales set to decline due to maturity and easing of the pandemic
Premiumisation will drive growth in current value sales
Threat from second-hand/refurbished products expected to intensify
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 86 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 89 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 90 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 94 NBO Company Shares of Ovens: % Volume 2017-2021
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Cookers: % Volume 2017-2021
Table 99 NBO Company Shares of Range Cookers: % Volume 2017-2021
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience factor ensures microwaves sales remain buoyant despite slowdown
Home seclusion trend reinforces preference for more stylishly designed products
Interest in microwaves with multiple functions continues to rise
PROSPECTS AND OPPORTUNITIES
Further expansion of microwaves will be driven by demand for built-in products
Average unit price for microwaves will increase as consumers trade up
Further gains likely for private label products
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2016-2021
Table 106 Sales of Microwaves by Category: Value 2016-2021
Table 107 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 108 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 110 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 111 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 112 Distribution of Microwaves by Format: % Volume 2016-2021
Table 113 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 114 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for food preparation appliances declines in 2021 following surge in 2020
Declining trend mitigated by health concerns and increased interest in cooking
Trading up by consumers helps to sustain growth in total current value sales
PROSPECTS AND OPPORTUNITIES
Maturity and epidemiological improvements expected to depress demand
Juice extractors highly exposed to cannibalisation and food waste concerns
Food processors best placed to benefit from growing preference for multifunctionality
CATEGORY DATA
Table 117 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 118 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
After spiking in 2020, volume sales in key categories slow or decline in 2021
Espresso coffee machines shows the fastest growth in volume terms
Small cooking appliances with space-saving designs continue to gain popularity
PROSPECTS AND OPPORTUNITIES
Total volume sales expected to decline throughout the forecast period
Increased interest in cooking and healthy eating should temper declining trend
Demand for multifunctional products set to continue rising
CATEGORY DATA
Table 128 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 129 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 132 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased focus on convenience benefits robotic and stick vacuum cleaners
Sustainability concerns influence consumer preferences and brand strategies
Norwegians increasingly favour more compact and quieter vacuum cleaners
PROSPECTS AND OPPORTUNITIES
Overall demand set to decline due to maturity and less time spent at home
Cylinder vacuum cleaners will continue losing ground to stick and robotic models
Respiratory health concerns expected to gain influence in purchasing decisions
CATEGORY DATA
Table 140 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 141 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home seclusion trend weakens demand for many types of personal care appliances
Electric toothbrush units benefits from health concerns and interest in smart products
Hair and beard trimmers offering greater versatility gain popularity
PROSPECTS AND OPPORTUNITIES
Sustained return to growth in total volume sales expected from 2022
Electric toothbrush units set to be the most dynamic category
Competitive landscape will remain concentrated due to strong brand loyalty
CATEGORY DATA
Table 152 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 153 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 156 Sales of Body Shavers by Format: % Volume 2016-2021
Table 157 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 158 NBO Company Shares of Personal Care Appliances 2017-2021
Table 159 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Air purifiers remains the best performing category as overall demand rebounds
Multifunctional products continue to gain popularity in 2021
Home seclusion strengthens preference for aesthetically pleasing product designs
PROSPECTS AND OPPORTUNITIES
Overall demand for air treatment products will be tempered by increasing maturity
Air purifiers set to remain the most dynamic category
Steep decline in volume sales of cooling fans projected
CATEGORY DATA
Table 165 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 166 Sales of Air Treatment Products by Category: Value 2016-2021
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 172 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026