Consumer Appliances in Hungary

Table of Content

Consumer Appliances in Hungary
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Improving Economy Driving Innovation and Premiumisation
European Commission Introduces New Labelling Requirements To Help Tackle Climate Change
Multinationals Retain Dominance While Black Friday Remains Key Promotional Period
An Omnichannel Approach Key To Success
Smart Homes the Future of Consumer Appliances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 6 Sales of Consumer Appliances by Category: Value 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 13 Sales of Small Appliances by Category: Volume 2014-2019
Table 14 Sales of Small Appliances by Category: Value 2014-2019
Table 15 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 16 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 18 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 19 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 20 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 21 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 22 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Income and Demographic Trends in Households Influence Sales
Players Focus on Energy and Water Efficiency To Attract New Consumers
Smaller Kitchens in Newly-built Homes Creating Demand for Built-in Dishwashers
Competitive Landscape
Dishwashers Remains A Consolidated Category
Premium Neff Line Finds Favour With Affluent Consumers Thanks To Discreet Design
Electrolux Introduces New Award-winning Design Features
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2014-2019
Table 36 Sales of Dishwashers by Category: Value 2014-2019
Table 37 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 38 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 39 Sales of Dishwashers by Format: % Volume 2014-2019
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 41 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 42 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 43 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Otthon Melege Programme Continues To Drive Dynamic Growth
Consumers Turn To Smart Solutions for Convenience
Choice Continues To Be Dictated by Space and Availability
Competitive Landscape
Rising Incomes and Government Subsidies Sees Consumers Trading Up
Smart Technology and New Innovations
Steam Freshness
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 59 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Booming Real Estate Market Benefits Large Cooking Appliances
Built-in Large Cooking Appliances Finding Favour
Innovation Seen Across Large Cooking Appliances As Players Look To Add Value
Competitive Landscape
Electrolux Leads With It Being at the Forefront of Innovation
Candy Draws Attention With Award-winning Line of Connected Ovens
Beko Offers Innovative Range But Struggles To Gain Share
Category Data
Table 64 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 68 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 69 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 73 NBO Company Shares of Ovens: % Volume 2015-2019
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Cookers: % Volume 2015-2019
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Increasing Maturity Results in Slower Growth in Microwaves
Built-in Microwaves Benefiting From Rising Incomes and Newly Built Flats
Cheaper Models Remain the Most Popular
Competitive Landscape
Samsung Performs Well on Comparison Websites
Smart Microwaves Yet To Make A Mark in Hungary
Premium Functions Add Value To A Mature Category
Category Data
Table 83 Sales of Microwaves by Category: Volume 2014-2019
Table 84 Sales of Microwaves by Category: Value 2014-2019
Table 85 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 86 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 87 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 88 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 89 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 90 Distribution of Microwaves by Format: % Volume 2014-2019
Table 91 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 92 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Otthon Melege Programme Continues To Deliver Excellent Results
Energy Efficiency A Key Factor in the Purchasing Decision
"bigger the Better" Where Space Is Not A Concern
Competitive Landscape
Multinationals Retain Dominance With Trusted Product Lines
Samsung on the Rise Thanks To Excellent Features and Good Value for Money
Appearance Comes Into the Spotlight As Consumers Focus More on Design
Category Data
Table 95 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 96 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 99 Sales of Freezers by Format: % Volume 2014-2019
Table 100 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 101 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 104 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 107 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 109 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Seasonal Demand for Cooling
Split Air Conditioners Shows No Sign of Cooling in 2019
Cooling Fans A Cost-effective Solution
Competitive Landscape
Gree Blowing Through the Competition Thanks To Strong Marketing Efforts
Xiaomi Brings Innovation To Air Purifiers
Dyson Looks To Gain Foothold With Innovative and Attractive Appliances
Category Data
Table 117 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 118 Sales of Air Treatment Products by Category: Value 2014-2019
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 124 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 125 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 126 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 127 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Healthy Eating, Social Influencers and Rising Incomes Supporting Growth
Slow Juicers Draw Attention But Awareness Remains Limited
Smoothie Makers Proving Popular With Offer of Convenience
Competitive Landscape
Strengthening Competition As Sencor Continues Making Strides
Electolux Sees Strong Growth Thanks To Innovative Product Range
Design As Well As Function Gains Attention
Category Data
Table 129 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 130 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 131 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 133 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 134 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 135 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 136 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 137 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Social Media A Key Tool in the Promotion of Personal Care Appliances
Hair Solutions Drive Sales
Desire for Happy Healthy Teeth Draws Interest in Oral Care Appliances
Competitive Landscape
Spectrum Brands and Philips Retain Lead But Xiaomi Makes Strong Entry
Oral Care Becomes Connected As Braun Oral-b Maintains Its Dominance
Dyras Sees Strong Growth While Dyson Enters With Its Innovative Airwrap Product
Category Data
Table 140 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 141 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 144 Sales of Body Shavers by Format: % Volume 2014-2019
Table 145 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 146 NBO Company Shares of Personal Care Appliances 2015-2019
Table 147 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Rising Incomes Sees Consumers Trading Up
As Kitchens Get Smaller Small Cooking Appliances Go on Display
Booming Coffee Culture Driving Growth of Pod Coffee Machines
Competitive Landscape
Competitive Landscape Becomes Increasingly Consolidated
Local Player Goes Bankrupt With Future of Its Coffee Machines Uncertain
New Innovation Continues To Flourish
Category Data
Table 153 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 157 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
New EU Eco-design Requirements Leads To Consumers Trading Up To New Models
Rising Incomes Sees Consumers Willing To Invest in New Formats and Premium Options
Robotic Vacuum Cleaners Set for Bright Future Despite Challenges Remaining
Competitive Landscape
Sencor Leads the Way With Affordable Range But Invests in Premium Models Too
Xiaomi Makes Strong Entry While Dyson Looks To Finally Make A Mark in Hungary
Irobot Roomba Holds the Lead and Introduces New Self-cleaning Model
Category Data
Table 165 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024