Table of Content

Consumer Appliances in Egypt
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
in 2019, the Rise in Unit Prices and Consumers Increasingly Busy Lifestyles, Resulted in Strong Growth for Consumer Appliances in Egypt
Eco-friendly and Inverter Technology was Popular in 2019, With Consumers Keen To Save on Their Electricity Bills
El Araby Group Leads With Offerings Toshiba, Sharp and Tornado, As Local Players Benefit From the Tariffs on Imported Goods
the Forecast Looks Positive, As Competition Between Local and International Players Is Set To Increase
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Value 2014-2019
Table 6 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 12 Sales of Small Appliances by Category: Volume 2014-2019
Table 13 Sales of Small Appliances by Category: Value 2014-2019
Table 14 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 15 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 17 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 18 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 19 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 20 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 21 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 22 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 23 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 30 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Hectic Lifestyles Increase Demand for Dishwashers, However, the Consumer Audience Remains Low
Full Size, Freestanding Dishwashers Out-perform Built-in Dishwashers, Offering Sleek Modern Designs at A Lower Price-point
Stable Retail Volume Sales Is Expected Over the Forecast Period
Competitive Landscape
Lg Electronics Egypt SA Retains Its Leadership As Ideal Zanussi Leaves the Landscape
Bosch Has Plans To Increase Its Volume Sales Through Local Manufacturing Plants and Fourth Showroom
Electronics and Appliance Specialist Retailers Leads Distribution While Boosting Results for Internet Retailers
Category Data
Table 34 Sales of Dishwashers by Category: Volume 2014-2019
Table 35 Sales of Dishwashers by Category: Value 2014-2019
Table 36 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 37 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 38 Sales of Dishwashers by Format: % Volume 2014-2019
Table 39 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 41 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 42 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 43 Production, Imports and Exports of Dishwashers: Total Volume 2014-2019
Table 44 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 47 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Automatic Washing Machines Is Set To Increase As Prices Become More Appealing
Growth Will Be Driven by the Increase in Modern Retailers and the Demand for Convenience
Positive Retail Volume Growth Will Be Driven by the Increased Need for Convenience and Time-saving
Competitive Landscape
El Araby Group Leads, Benefiting From the Reputation and the Innovative Product Range of Toshiba
Electronics and Appliance Specialist Retailers Lose Share To Modern Grocery Retailers
Mabe Is Set To Shake-up the Forecast Period With the Launch of Their Eco-friendly Washing Machines
Category Data
Table 48 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 51 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 52 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 53 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 55 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 56 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 57 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 58 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 59 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2014-2019
Table 60 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 62 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Is Driven in Built-in Cooking Appliances As Consumers Aim for A Modern, Sleek Kitchen Aesthetic
Local Players Compete With Multinational Players by Innovating Their Products With Advanced Technological Features
Players Focus on Showrooms To Increase Consumer Awareness and Push Their Offerings With A Dedicated Sales Team
Competitive Landscape
Universal Group Retains Leadership in Large Cooking Appliances, While Ariston Egypt and Glem Gas Have Large Shares in Built-in Appliances
As Consumers Become Price-sensitive, Kiriazi Group Increases in Growth Year-on-year
Internet Retailers Gain Share From Electronics and Appliance Specialist Retailers
Category Data
Table 64 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 66 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 67 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 68 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 69 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 70 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 71 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 72 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 73 NBO Company Shares of Ovens: % Volume 2015-2019
Table 74 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 77 NBO Company Shares of Cookers: % Volume 2015-2019
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Retail Volume Growth Is Driven by An Increased Awareness of the Benefits of Microwaves, Alongside A Rise in Busier Lifestyles
Built-in Microwaves Suffer As Freestanding Microwaves Benefit From Being Portable
As the Unit Price Decreases, Microwaves Is Set To Increase in Volume Sales Over the Forecast Period
Competitive Landscape
International Players Lose Share As Domestic and Chinese Players Take the Lead
Specialist Retailers Dominate Distribution, Followed by Hypermarkets, With Increase Footfall Aiding Sales
Hypermarkets Tempt Consumers With Attractive Offers and Discounts
Category Data
Table 84 Sales of Microwaves by Category: Volume 2014-2019
Table 85 Sales of Microwaves by Category: Value 2014-2019
Table 86 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 87 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 89 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 90 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 91 Distribution of Microwaves by Format: % Volume 2014-2019
Table 92 Production, Imports and Exports of Microwaves: Total Volume 2014-2019
Table 93 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 94 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Prices Are Set To Drop for Refrigeration Appliances As the Government Encourages the Growth of Local, Affordable Products
As Electricity Bills Increase, Eco-friendly Products That Save on Costs Perform Well in 2019
Built-in Refrigeration and Built-in Freezers Fail To Record Strong Volume Growth, As High Price-points Hinder Sales
Competitive Landscape
El Araby Group Leads Refrigeration Appliances in 2019, Benefiting From Global Giants Sharp and Toshiba, As Well As Successful Local Offering Tornado
the Forecast Period Looks Positive for Mabe, Whereas Lg and Samsung Need To Regain Lost Share
Electronics and Appliance Specialist Retailers Lead Distribution and Positively Boost Internet Retailers
Category Data
Table 97 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 101 Sales of Freezers by Format: % Volume 2014-2019
Table 102 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 106 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Egypt’s Ever-increasing Climate Drives Growth of Air Treatment Products, With Air Conditioning Considered A Necessity
Air Conditioners Are Led by Major Players, With Consumers Willing To Invest More in Quality
Cooling Fans Benefit From Low Unit Prices, With Consumers Open To Purchasing More Than One Unit
Competitive Landscape
Fresh Electric Co and El Araby Group Compete Closely To Lead the Landscape
Samsung Falls Behind the Competition, With Only A Small Share in Air Conditioners
Consumers Often Opt for Air Treatment Products Sold Directly by Manufacturers Retailers, Where They Receive Installations and A Warranty
Category Data
Table 117 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 118 Sales of Air Treatment Products by Category: Value 2014-2019
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 124 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 125 Production, Imports and Exports of Air Conditioners: Total Volume 2014-2019
Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 127 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
A Rise in Healthy Lifestyles Increases Volume Sales of Food Preparation Appliances, Particularly Blenders
Food Processors Posts Fastest Retail Volume Growth in 2019, However, Consumers May Start Purchasing Separate Devices
Retail Volume Growth Predicted for Food Preparation Appliances
Competitive Landscape
Groupe Seb Egypt Zahran Maintains Its Leadership As Black & Decker Face Negative Consumer Feedback
Braun and Kenwood Have Significant Shares in Blenders and Juice Extractors
the Average Unit Price of Food Preparation Appliances Declines in 2019
Category Data
Table 130 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 131 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Personal Care Appliances Will Record Strong Retail Volume Growth, Driven by Younger Consumers Appreciating Products To Simplify Their Personal Care Routines
the Growth of Hair Care Appliances Is Driven by the Increase in Women in the Workforce and An Influx of Hair Salons Across the Country
Volume Sales of Body Shavers Are Set To Decrease Over the Forecast Period, As Women Turn To Alternative Hair Removal Techniques
Competitive Landscape
the Gillette Co Retains Its Leading Position in Personal Care Appliances, Offering Strong Brand Braun
While Hair Care Is Led by Babyliss, the Player Comes in Third in Body Shavers
Personal Care Appliances Are Mainly Sold Through Electronics and Appliance Specialist Retailers, Followed by Hypermarkets That Offer Deals and Promotions
Category Data
Table 141 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 142 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 145 Sales of Body Shavers by Format: % Volume 2014-2019
Table 146 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 147 NBO Company Shares of Personal Care Appliances 2015-2019
Table 148 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 149 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Busier Lifestyles and the Increase of Younger Couples Drive the Demand for Small Cooking Appliances
the Health and Wellness Trend Supports the Growth of Small Cooking Appliances
Small Cooking Appliances To Record Stable Retail Volume Growth As Internet Retailing Increases
Competitive Landscape
De’longhi SpA Retains Its Leadership As Competition Increases in Small Cooking Appliances
Mienta Has A Positive Performance After Launching Several New Products Into the Landscape
As Phillips, Modex and Kenwood Discontinue Items, Fresh Launches New Products Into the Landscape
Category Data
Table 154 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 158 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Cylinder Vacuum Cleaners Are the Most Popular Format, With Powerful Suction and Antibacterial Filters Benefiting Consumers
Robotic Vacuum Cleaners Are Available Online, However, the High Price-points Negatively Impact Future Growth
Further Retail Volume Growth and A Decrease in Unit Prices, Is Anticipated Over the Forecast Period
Competitive Landscape
El Araby Group Leads Vacuum Cleaners With Well-known Offering Toshiba, Trusted by Consumers for Its Quality Vacuum Cleaners
Electronics and Appliance Specialist Retailers Leads Distribution of Vacuum Cleaners
Hypermarkets Follow Electronics and Appliance Specialist Retailers, While Internet Retailing Holds A Small Share
Category Data
Table 166 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 170 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 171 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 172 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 173 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 174 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024