Table of Content

Consumer Appliances in Denmark
Euromonitor International
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Higher Disposable Incomes Support Call for New and More Sophisticated Models
Affordable, Energy-saving Models Retain Preference of A Price- and Waste-sensitive Population
Players Develop Products To Meet the Living Space and Social Needs of Households
Convenience and Wide Product and Price Offer Continue To Boost Online Sales
Positive, But Slower Growth Anticipated Due To Relative Maturity of Key Trends
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 2 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
Market Data
Table 5 Sales of Consumer Appliances by Category: Value 2014-2019
Table 6 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 7 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 12 Sales of Small Appliances by Category: Volume 2014-2019
Table 13 Sales of Small Appliances by Category: Value 2014-2019
Table 14 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 15 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 17 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 18 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 19 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 20 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 21 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 22 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 23 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 24 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 30 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 31 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 32 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Sales Grow As Time-pressed Consumers See Dishwashers As Essential Appliances
Manufacturers Seek To Lure Consumers With Customised Wash Cycle Options
Smaller Household Trend Favours Space-efficient and Built-in Formats
Competitive Landscape
Wide Distribution, Varied Offer and Trade Recommendations Support Bsh’s Leading Position
Wider Distribution, Marketing and Innovation Stimulate Interest in Grundig and Beko
Brand Trust and Space and Design Concerns Help Ikea Rebound
Category Data
Table 34 Sales of Dishwashers by Category: Volume 2014-2019
Table 35 Sales of Dishwashers by Category: Value 2014-2019
Table 36 Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 37 Sales of Dishwashers by Category: % Value Growth 2014-2019
Table 38 Sales of Dishwashers by Format: % Volume 2014-2019
Table 39 Sales of Dishwashers by Connected Appliances: % Volume 2015-2019
Table 40 NBO Company Shares of Dishwashers: % Volume 2015-2019
Table 41 LBN Brand Shares of Dishwashers: % Volume 2016-2019
Table 42 Distribution of Dishwashers by Format: % Volume 2014-2019
Table 43 Forecast Sales of Dishwashers by Category: Volume 2019-2024
Table 44 Forecast Sales of Dishwashers by Category: Value 2019-2024
Table 45 Forecast Sales of Dishwashers by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Dishwashers by Category: % Value Growth 2019-2024
Headlines
Prospects
Return To Volume Growth As New Models Seen As A Cost-effective and Efficient Option
Volume Sales Plateau As Apartment Blocks and Long Replacement Cycle Limit Demand
Smart and Energy-efficient Models Gain From Demand for Innovation and Savings
Competitive Landscape
Wide Portfolio for All Needs and Pockets and Innovation Support Bsh’s Leadership
Lg Offers Style and Performance To Gain Retail Volume Share
Candy Caters To Consumers With Confined Living Spaces and Budgets
Category Data
Table 47 Sales of Home Laundry Appliances by Category: Volume 2014-2019
Table 48 Sales of Home Laundry Appliances by Category: Value 2014-2019
Table 49 Sales of Home Laundry Appliances by Category: % Volume Growth 2014-2019
Table 50 Sales of Home Laundry Appliances by Category: % Value Growth 2014-2019
Table 51 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2019
Table 52 Sales of Automatic Washing Machines by Format: % Volume 2014-2019
Table 53 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2014-2019
Table 54 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2015-2019
Table 55 NBO Company Shares of Home Laundry Appliances: % Volume 2015-2019
Table 56 LBN Brand Shares of Home Laundry Appliances: % Volume 2016-2019
Table 57 Distribution of Home Laundry Appliances by Format: % Volume 2014-2019
Table 58 Forecast Sales of Home Laundry Appliances by Category: Volume 2019-2024
Table 59 Forecast Sales of Home Laundry Appliances by Category: Value 2019-2024
Table 60 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
Table 61 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Extra Features Increase Capabilities To Cater To A More Engaged Consumer Base
Convenience Needs Lure Busy Consumers To Connected Ovens
Built-in Addresses Space and Aesthetic Concerns and Offers Replacement Opportunities
Competitive Landscape
Electrolux and Bsh Bank on Connected Trend To Stay Ahead of the Field
Higher Disposable Incomes Bring Miele’s Premium Products Into Range for More Consumers
Growing Importance of Style and Design Boost Interest in Smeg Products
Category Data
Table 62 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 63 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 64 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 65 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 66 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 67 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 68 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 69 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 70 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 71 NBO Company Shares of Ovens: % Volume 2015-2019
Table 72 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 73 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 74 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 75 NBO Company Shares of Cookers: % Volume 2015-2019
Table 76 NBO Company Shares of Range Cookers: % Volume 2015-2019
Table 77 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 78 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2014-2019
Table 79 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 80 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 81 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Multifunctional Ovens Limit the Space and Growth Potential for Microwaves
Microwave Usage Continues To Benefit From the Demand for Ready Meals
Growing Interest in Style and Design Boosts the Appeal of Built-in Over Freestanding
Competitive Landscape
Whirlpool Marries Convenience and Speed With Added-value Functionalities To Lead
Familiarity and Trust in Bosch and Siemens Boost Bsh’s Positioning in Microwaves
Innovation and Wider Distribution Help Samsung Post the Highest Growth Rates
Category Data
Table 83 Sales of Microwaves by Category: Volume 2014-2019
Table 84 Sales of Microwaves by Category: Value 2014-2019
Table 85 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 86 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 87 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 88 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 89 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 90 Distribution of Microwaves by Format: % Volume 2014-2019
Table 91 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 92 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
Headlines
Prospects
Return To Volume Growth in 2019 As Economic Factors Foster Demand for New Models
Move To Smart and Sleek Models As Technology and Design Grow in Importance
Consumers Look To Sustainable Products To Minimise Food Waste and Make Savings
Competitive Landscape
Tailored Product Offer, Marketing and Promotions Help Bsh Stay Ahead of the Field
Focus on Elegant Designs and Innovation Offer Bright Outlook for Samsung
Miele’s High-end Profile Fits With Move Towards Higher-quality Models
Category Data
Table 95 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 96 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 97 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 98 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 99 Sales of Freezers by Format: % Volume 2014-2019
Table 100 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 101 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 102 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 103 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 104 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 105 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 106 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 107 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 108 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 109 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2014-2019
Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Cooler Summer in 2019 Slows the Demand for Cooling Products
Health Concerns Boost the Demand for Air Purifiers and Dehumidifiers
Consumers Seek Designs That Blend With Home Interiors for Space and Aesthetic Reasons
Competitive Landscape
Dyson Leverages Innovation To Leap To the Top of the Rankings in 2019
Bionaire Sees Strong Retail Volume Share Losses As Rivals Show More Innovation
Electrolux Pure 9 Embodies Design and Connectivity Trends To Grow Company Share
Category Data
Table 117 Sales of Air Treatment Products by Category: Volume 2014-2019
Table 118 Sales of Air Treatment Products by Category: Value 2014-2019
Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2014-2019
Table 120 Sales of Air Treatment Products by Category: % Value Growth 2014-2019
Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2015-2019
Table 122 NBO Company Shares of Air Treatment Products: % Volume 2015-2019
Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2016-2019
Table 124 Distribution of Air Treatment Products by Format: % Volume 2014-2019
Table 125 Forecast Sales of Air Treatment Products by Category: Volume 2019-2024
Table 126 Forecast Sales of Air Treatment Products by Category: Value 2019-2024
Table 127 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
Table 128 Forecast Sales of Air Treatment Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Convenience Provide Push-pull Effect on Food Preparation Appliances
Smaller Household Trend Supports the Demand for Multifunctional Products
Consumer Search for Flexibility Favours Blenders Over Juice Extractors
Competitive Landscape
Strong Brand Name and Distribution Keep Bosch Top-of-mind
Philips Taps Into Diet and Fitness Trends With New Technology Countertop Blender
Kenwood Benefits From Innovation That Offers Versatility and Functionality
Category Data
Table 129 Sales of Food Preparation Appliances by Category: Volume 2014-2019
Table 130 Sales of Food Preparation Appliances by Category: Value 2014-2019
Table 131 Sales of Food Preparation Appliances by Category: % Volume Growth 2014-2019
Table 132 Sales of Food Preparation Appliances by Category: % Value Growth 2014-2019
Table 133 NBO Company Shares of Food Preparation Appliances: % Volume 2015-2019
Table 134 LBN Brand Shares of Food Preparation Appliances: % Volume 2016-2019
Table 135 Distribution of Food Preparation Appliances by Format: % Volume 2014-2019
Table 136 Forecast Sales of Food Preparation Appliances by Category: Volume 2019-2024
Table 137 Forecast Sales of Food Preparation Appliances by Category: Value 2019-2024
Table 138 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
Table 139 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
"other" Personal Care Appliances Benefits From Rising Disposable Incomes
Convenience, Time- and Money-savings Boost the Appeal of Ipl Hair Removers
Connectivity Adds Dynamism To the Offer and Potential of Electric Toothbrush Units
Competitive Landscape
Innovation and Model Extensions Help Philips To Retain Consumer Interest
Philips Sees Fast Share Growth With First-mover Advantage in Ipl Hair Removers
Strong Brands and Quality Focus Limit Space for Private Label
Category Data
Table 140 Sales of Personal Care Appliances by Category: Volume 2014-2019
Table 141 Sales of Personal Care Appliances by Category: Value 2014-2019
Table 142 Sales of Personal Care Appliances by Category: % Volume Growth 2014-2019
Table 143 Sales of Personal Care Appliances by Category: % Value Growth 2014-2019
Table 144 Sales of Body Shavers by Format: % Volume 2014-2019
Table 145 Sales of Hair Care Appliances by Format: % Volume 2014-2019
Table 146 NBO Company Shares of Personal Care Appliances 2015-2019
Table 147 LBN Brand Shares of Personal Care Appliances 2016-2019
Table 148 Distribution of Personal Care Appliances by Format: % Volume 2014-2019
Table 149 Forecast Sales of Personal Care Appliances by Category: Volume 2019-2024
Table 150 Forecast Sales of Personal Care Appliances by Category: Value 2019-2024
Table 151 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
Table 152 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
Evolving Coffee Culture Creates Space for More Coffee Making Solutions
Premiumisation Via Professional Standards and Stylish Designs Sees Unit Price Rises
Family and Leisure Cooking Sustain Volume Sales Despite Increasingly Hectic Lifestyles
Competitive Landscape
Innovation in New and Traditional Product Areas Stimulates Share Growth for Philips
Nespresso Vertuo Boosts Nestl?’s by Meeting Consumers’ Coffee Preference
A Premium and Stylish Profile Sees Moccamaster Gain Volume Share in 2019
Category Data
Table 153 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 154 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 155 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 156 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 157 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
Headlines
Prospects
the Smart Home and Convenience Trends Push Sales of Robotic Vacuum Cleaners
Stick Is Set To Become the Main Format Through Convenience and Power
Energy-efficiency and Noise Set To Inform New Launches and Purchasing Decisions
Competitive Landscape
Bsh Overtakes Electrolux Due To A Stronger Stable in An Increasingly Competitive Landscape
Consumers Appreciate the Higher Power and Innovation of New Dyson V11
New Launches Boost Volume Share Performances for Philips and Groupe Seb
Category Data
Table 165 Sales of Vacuum Cleaners by Category: Volume 2014-2019
Table 166 Sales of Vacuum Cleaners by Category: Value 2014-2019
Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2014-2019
Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2014-2019
Table 169 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2015-2019
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2015-2019
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2016-2019
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2014-2019
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2019-2024
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2019-2024
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024