Table of Content

Luxury Goods in Brazil
Euromonitor International
February 2022

List Of Contents And Tables

LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
After the strong hit in 2020 and 2021, mass vaccination brings good prospects
Closed frontiers make affluent consumers rediscover local luxury
Polarised consumption makes the top of the social pyramid stronger
PROSPECTS AND OPPORTUNITIES
Brazil’s potential as a luxury destination advancing in exploring untapped opportunities
Kinaesthetic approach is expected to raise the bar in expectancy for pampering, favouring local consumption
Younger consumers’ concern for sustainability may bring good opportunities for Brazilian destinations
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
LUXURY HOTELS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
The most impacted luxury category in 2020 struggles to recover its results in 2021
The period of forced pause enables reforms and investments to enhance points of attractiveness
Domestic tourism softens the losses during the periods of closed frontiers
PROSPECTS AND OPPORTUNITIES
New launches already set new expectations over the recovery in luxury tourism
Luxury tourism faces the challenge of remaining relevant for younger consumers
International tourists’ perception of Brazilian conditions needs to be addressed
CATEGORY DATA
Table 15 Sales in Luxury Hotels: Value 2016-2021
Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026
FINE WINES/CHAMPAGNE AND SPIRITS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
The recovery process started at the end of 2020 is shaded by the currency devaluation
Self-indulgence drives the consumption of fine wine, while the reopening of restaurants also leverages consumption
“Glocal” appeal benefits from strong brands operating and producing in Brazil
PROSPECTS AND OPPORTUNITIES
Mergers and acquisitions and new launches are expected to invigorate competition
Gradual recovery of spirits tends to drive the return of on-trade activities
Less polarised consumption will tend to make mainstream brands recover their space
CATEGORY DATA
Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026
PREMIUM AND LUXURY CARS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 still sees departures, with brands leaving local production
Good opportunities for the remaining brands that are locally produced
Second-hand luxury cars see increasing demand
PROSPECTS AND OPPORTUNITIES
Electric luxury cars are expected to be gradually more representative within total sales
New price points have come to stay
Rising prices and more efficient public transportation tend to defy the objective of having a car
CATEGORY DATA
Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026
PERSONAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Personal luxury categories have positive prospects after recovery at the end of 2020
Luxury consumption as pent-up demand for self-care and celebrative resumption of social life
From iconic exclusivity to fashionable experimentation
PROSPECTS AND OPPORTUNITIES
Gradual resumption of social activities will tend to keep on leveraging luxury consumption
Digital strategies combining monobrand and multibrand marketplaces expected to become more common
Sustainability and traceability in the spotlight
CATEGORY DATA
Table 34 Sales of Personal Luxury by Category: Value 2016-2021
Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026
DESIGNER APPAREL AND FOOTWEAR (READY-TO-WEAR) IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unprecedented sales peak in the second half of 2020 reverse the negative results
The investments in classic pieces in 2020 are replaced by fashionable items in 2021
E-commerce broadens interfaces with consumers and finds synergy with the activities of salespeople
PROSPECTS AND OPPORTUNITIES
Monobrand e-commerce and luxury marketplaces divide the main brands’ strategies
Luxury brands tend to import more initiatives to deal with the challenge of attracting younger consumers
Major brands expect consumers to be more connected to local offers in luxury
CATEGORY DATA
Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026
LUXURY EYEWEAR IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
The prolonged period of quarantine imposes a gradual recovery in 2021
Currency devaluation and higher costs of global logistics cause price adjustments
Luxury eyewear sees slow e-commerce growth in comparison to most categories
PROSPECTS AND OPPORTUNITIES
Eyewear is expected to remain the entry category in luxury, but impacted by price polarisation
The recovery of touristic flows will drive results in sunglasses
Increasing digital activities will bring more agility in promoting and trying the products
CATEGORY DATA
Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026
LUXURY JEWELLERY IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Peaking sales in the second half of 2020 bring recovery to luxury jewellery
Cartier and Bvlgari launch e-commerce operations in Brazil
E-commerce and remote selling working as allies in the strategies of nurturing “clienteling”
PROSPECTS AND OPPORTUNITIES
Resumption of social activities expected to sustain demand for fine jewellery in the coming years
Sustainability of the supply chain in the spotlight
Brands develop strategies targeted towards younger consumers pursuing sustainable growth in the long term
CATEGORY DATA
Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026
LUXURY LEATHER GOODS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury bags stands out for successfully fending off the impacts of the pandemic
Second-hand luxury marketplaces grow and support the purchases of bags as profitable investments
New e-commerce platforms are launching operations in Brazil
PROSPECTS AND OPPORTUNITIES
Sustainability expected to gain the spotlight in the consumption of leather goods
Smaller bags will tend to remain more popular among youngsters and gain ground with male consumers
New technologies expected to reinforce proved authenticity
CATEGORY DATA
Table 62 Sales of Luxury Leather Goods: Value 2016-2021
Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026
LUXURY TIMEPIECES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Involuntary savings and self-indulgent purchases benefit luxury timepieces in 2021
Heating second-hand market strengthens the perception of luxury timepieces as an investment
Global brands find opportunities in associations with national icons of Brazilian culture
PROSPECTS AND OPPORTUNITIES
New technologies and features favour smartwatches in the coming years
Reselling market will bring more sophisticated certificates of origin into the spotlight
Collectors will remain attracted to vintage models, gathering trend-setters to the luxury timepieces culture
CATEGORY DATA
Table 69 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 70 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 72 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 73 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 74 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 75 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026
LUXURY WRITING INSTRUMENTS AND STATIONERY IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Traditional players diversify portfolios beyond writing instruments and timepieces
Heritage brands pursue innovation with novelties in design and limited editions
Despite less frequent reselling of luxury writing instruments, second-hand channels emerge
PROSPECTS AND OPPORTUNITIES
The reduced frequency of handwriting challenges the appeal of luxury writing instruments
New technologies emerge as strategic alternatives for traditional luxury handwriting
The resumption of more frequent social interactions will tend to drive the demand for luxury writing instruments
CATEGORY DATA
Table 76 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 77 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 78 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 79 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 80 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 81 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
SUPER PREMIUM BEAUTY AND PERSONAL CARE IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
2021 sees recovery of sales growth leveraged by luxury fragrances and gifts
Physical stores suffer with COVID-19 but remain essential in the strategies of luxury brands
New e-commerce platforms expected to leverage the shift in distribution
PROSPECTS AND OPPORTUNITIES
Innovation connected to sustainability, diversity and inclusion
Changes expected to increase the appeal for different generations simultaneously
More sophisticated digital and hybrid strategies on the horizon
CATEGORY DATA
Table 83 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 84 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 86 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 87 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 88 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026