Table of Content

Sugar Confectionery in Serbia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Minimal volume growth for sugar confectionery due to decreased disposable income in 2020
Standard mints remain a traditional favourite for adults, while inexpensive pastilles, gums, jellies and chews are winners among children in 2020
Pionir maintains its strong position with active promotion, while Sugarland gains value share and Ferrero uses TV ads to promote Tic Tac in 2020
RECOVERY AND OPPORTUNITIES
Sugar confectionery continues to grow over the forecast period as consumers attempt to get back to normal
Standards mints is becoming saturated and pastilles likely to increase its value share over the forecast period
Liquorice is a growing niche thanks to low prices and increasing interest among children
Summary 1 Other Sugar Confectionery by Product Type: 2020
CATEGORY DATA
Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025