Table of Content

Sugar Confectionery in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Kalev AS continues to increases its share, cementing position as sugar confectionery leader
Retail volume returns to growth in 2020 due to lockdown snacking, despite drop in retail value sales
Health is becoming an increasingly important consideration for consumers of sugar confectionery
RECOVERY AND OPPORTUNITIES
Cheaper, more established brands likely see growth in face of recession, while premium sugar confectionery brands may struggle in the short term
Health is likely to continue to be an important factor in sugar confectionery, particularly in the longer term
E-commerce is currently negligible but is likely to benefit from distinctive and personalised options
CATEGORY DATA
Summary 1 Other Sugar Confectionery by Product Type: 2020
Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025