Table of Content

Soup in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Chilled soup to lead volume growth as convenient option during lockdown as frozen soup benefits from long shelf life
Yelli becomes increasingly competitive with range of products boasting foreign flavours
Salvest continues to lead category thanks to long-standing presence in the category and positive image
RECOVERY AND OPPORTUNITIES
Chilled soups and frozen soups to lead volume growth following COVID-19 pandemic, as manufacturers continue to develop product ranges
Soup to grow in the coming years although success in the category will be determined by healthy living trends
E-commerce to increase shares in soup, increasing pressure on hypermarkets and supermarkets
CATEGORY DATA
Table 1 Sales of Soup by Category: Volume 2015-2020
Table 2 Sales of Soup by Category: Value 2015-2020
Table 3 Sales of Soup by Category: % Volume Growth 2015-2020
Table 4 Sales of Soup by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Soup: % Value 2016-2020
Table 6 LBN Brand Shares of Soup: % Value 2017-2020
Table 7 Distribution of Soup by Format: % Value 2015-2020
Table 8 Forecast Sales of Soup by Category: Volume 2020-2025
Table 9 Forecast Sales of Soup by Category: Value 2020-2025
Table 10 Forecast Sales of Soup by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Soup by Category: % Value Growth 2020-2025