Table of Content

Small Cooking Appliances in Egypt
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Busier lifestyles and the increase of younger couples drive the demand for small cooking appliances
The health and wellness trend supports the growth of small cooking appliances
Small cooking appliances to record stable retail volume growth as internet retailing increases
COMPETITIVE LANDSCAPE
De’Longhi SPA retains its leadership as competition increases in small cooking appliances
Mienta has a positive performance after launching several new products into the landscape
As Phillips, Modex and Kenwood discontinue items, Fresh launches new products into the landscape
CATEGORY DATA
Table 1 Sales of Small Cooking Appliances by Category: Volume 2014-2019
Table 2 Sales of Small Cooking Appliances by Category: Value 2014-2019
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Freestanding Hobs by Format: % Volume 2014-2019
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2015-2019
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2016-2019
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2014-2019
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2019-2024
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2019-2024
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
In 2019, the rise in unit prices and consumers increasingly busy lifestyles, resulted in strong growth for consumer appliances in Egypt
Eco-friendly and inverter technology was popular in 2019, with consumers keen to save on their electricity bills
El Araby Group leads with offerings Toshiba, Sharp and Tornado, as local players benefit from the tariffs on imported goods
The forecast looks positive, as competition between local and international players is set to increase
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 14 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Value 2014-2019
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 24 Sales of Small Appliances by Category: Volume 2014-2019
Table 25 Sales of Small Appliances by Category: Value 2014-2019
Table 26 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 29 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 30 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 31 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 32 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 33 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 42 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources