Table of Content

Savoury Snacks in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Pepsi-co leads savoury snacks, with strong marketing campaigns and new launches vital for standing out in the saturated product area
Healthier snacks see a rise in retail volume sales in 2020, though foodservice volume sales plummet due to lockdown
Potato chips sees strong retail volume growth in 2020, boosted by stay at home restrictions
RECOVERY AND OPPORTUNITIES
New innovative and healthier product launches are likely to be seen in the forecast period
The spike in potato chips’ sales caused by lockdown is unlikely to continue into the forecast period as consumers turn to healthier alternatives
Local origin likely to remain key selling-point, though increasing price-sensitivity may boost sales of cheaper private label products
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 2 Sales of Savoury Snacks by Category: Value 2015-2020
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 7 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025