Table of Content

Rice, Pasta and Noodles in Serbia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown to drive growth and increase social responsibility in the category
Popular pasta brand Barilla engages in active advertising and promotion to improve value share
Competition in noodles intensifies as competitors engage in advertising and promotional activities to gain an edge
RECOVERY AND OPPORTUNITIES
Rice faces mounting pressure from new modern products
Serbian consumers are getting a taste for Italian food
Instant noodles to grow thanks to presence of manufacturers and growing availability
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2016-2020
Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2017-2020
Table 7 NBO Company Shares of Rice: % Value 2016-2020
Table 8 LBN Brand Shares of Rice: % Value 2017-2020
Table 9 NBO Company Shares of Pasta: % Value 2016-2020
Table 10 LBN Brand Shares of Pasta: % Value 2017-2020
Table 11 NBO Company Shares of Noodles: % Value 2016-2020
Table 12 LBN Brand Shares of Noodles: % Value 2017-2020
Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2015-2020
Table 14 Distribution of Rice by Format: % Value 2015-2020
Table 15 Distribution of Pasta by Format: % Value 2015-2020
Table 16 Distribution of Noodles by Format: % Value 2015-2020
Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025