Table of Content

Refrigeration Appliances in Morocco
Euromonitor International
March 2022

List Of Contents And Tables

REFRIGERATION APPLIANCES IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight improvement seen in 2021 as Morocco eases its COVID-19 measures
Prices fall as players turn to discounting activities to drive demand
Lack of innovation as players focus on maintaining supplies of popular lines
PROSPECTS AND OPPORTUNITIES
Sales expected to improve once economy starts to recover
Price discounting and financing set to play a key role in driving demand
Recovery in housing market projected to fuel demand
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 2 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 5 Sales of Freezers by Format: % Volume 2016-2021
Table 6 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 7 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 10 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 23 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 26 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 27 Sales of Consumer Appliances by Category: Value 2016-2021
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 34 Sales of Small Appliances by Category: Volume 2016-2021
Table 35 Sales of Small Appliances by Category: Value 2016-2021
Table 36 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 37 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 39 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 40 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 41 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 42 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 43 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 52 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 53 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources