Table of Content

Refrigeration Appliances in Hungary
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Otthon Melege Programme continues to deliver excellent results
Energy efficiency a key factor in the purchasing decision
“Bigger the better” where space is not a concern
COMPETITIVE LANDSCAPE
Multinationals retain dominance with trusted product lines
Samsung on the rise thanks to excellent features and good value for money
Appearance comes into the spotlight as consumers focus more on design
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 2 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Freezers by Format: % Volume 2014-2019
Table 6 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 7 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 10 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2015-2019
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2015-2019
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 18 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Improving economy driving innovation and premiumisation
European Commission introduces new labelling requirements to help tackle climate change
Multinationals retain dominance while Black Friday remains key promotional period
An omnichannel approach key to success
Smart homes the future of consumer appliances
MARKET INDICATORS
Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 24 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 27 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 28 Sales of Consumer Appliances by Category: Value 2014-2019
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 35 Sales of Small Appliances by Category: Volume 2014-2019
Table 36 Sales of Small Appliances by Category: Value 2014-2019
Table 37 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 38 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 40 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 41 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 42 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 43 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 44 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 54 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources