Table of Content

Refrigeration Appliances in Egypt
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Prices are set to drop for refrigeration appliances as the government encourages the growth of local, affordable products
As electricity bills increase, eco-friendly products that save on costs perform well in 2019
Built-in refrigeration and built-in freezers fail to record strong volume growth, as high price-points hinder sales
COMPETITIVE LANDSCAPE
El Araby Group leads refrigeration appliances in 2019, benefiting from global giants Sharp and Toshiba, as well as successful local offering Tornado
The forecast period looks positive for Mabe, whereas LG and Samsung need to regain lost share
Electronics and appliance specialist retailers lead distribution and positively boost internet retailers
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2014-2019
Table 2 Sales of Refrigeration Appliances by Category: Value 2014-2019
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Freezers by Format: % Volume 2014-2019
Table 6 Sales of Freezers by Volume Capacity: % Volume 2014-2019
Table 7 Sales of Fridge Freezers by Format: % Volume 2014-2019
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2014-2019
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2015-2019
Table 10 Sales of Fridges by Volume Capacity: % Volume 2014-2019
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2015-2019
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2016-2019
Table 13 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2015-2019
Table 14 NBO Company Shares of Freestanding Fridges: % Volume 2015-2019
Table 15 Distribution of Refrigeration Appliances by Format: % Volume 2014-2019
Table 16 Production of Refrigeration Appliances: Total Volume 2014-2019
Table 17 Forecast Sales of Refrigeration Appliances by Category: Volume 2019-2024
Table 18 Forecast Sales of Refrigeration Appliances by Category: Value 2019-2024
Table 19 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
In 2019, the rise in unit prices and consumers increasingly busy lifestyles, resulted in strong growth for consumer appliances in Egypt
Eco-friendly and inverter technology was popular in 2019, with consumers keen to save on their electricity bills
El Araby Group leads with offerings Toshiba, Sharp and Tornado, as local players benefit from the tariffs on imported goods
The forecast looks positive, as competition between local and international players is set to increase
MARKET INDICATORS
Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 22 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 25 Sales of Consumer Appliances by Category: Value 2014-2019
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 32 Sales of Small Appliances by Category: Volume 2014-2019
Table 33 Sales of Small Appliances by Category: Value 2014-2019
Table 34 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 35 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 36 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 37 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 38 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 40 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 41 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 50 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 51 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources